HubSpot Marketing Starter Marketing: Additional Core Seat pricing hidden (Pro/Enterprise) + more
What happened
Between the Aug 3, 2026 and Aug 10, 2026 captures of HubSpot's pricing page, Pulse recorded 2 changes: Additional Core Seat overage pricing removed from display for Professional ($45/mo) and Enterprise ($75/mo) plans; Enterprise feature 'Lookalike Lists' (BETA) renamed to 'Lookalike Segments' (BETA). In detail: Enterprise plan feature renamed: 'Lookalike Lists' (BETA) is now 'Lookalike Segments' (BETA); Removed publicly-shown additional-seat overage pricing: Professional additional Core Seats ($45/mo) and Enterprise additional Core Seats ($75/mo) no longer disclosed. Pulse files it as a pricing change (feature change, price hidden) with a downward direction. Pulse's latest capture (Sep 21, 2026) lists Starter at $7, Professional at $800 and Enterprise at $3,600.
It lands 14 days after HubSpot's previous change, "Hubspot Marketing Starter drops $9/1,000 credit rate, goes vague on pricing" (Jul 27, 2026). Before that Pulse recorded "Hubspot Marketing Starter rebrands Commerce Hub to Revenue Hub on pricing page" (Jun 24, 2026), "Hubspot Marketing Starter price decreased ($9→$7/mo/seat)" (Jul 3, 2026) and "Hubspot Marketing Starter drops to $7/mo as discounts hit 65%" (May 29, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Microsoft, Pipedrive and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise · FeatureFeature change
Enterprise plan feature renamed: 'Lookalike Lists' (BETA) is now 'Lookalike Segments' (BETA)
- Professional, Enterprise · Price visibilityRemoved
Beforepublicly-shown additional-seat overage pricing
AfterNot listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Feature | Enterprise plan feature renamed: 'Lookalike Lists' (BETA) is now 'Lookalike Segments' (BETA) | Feature change | |
| Professional, Enterprise | Price visibility | publicly-shown additional-seat overage pricing | Not listed | Removed |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Aug 3, 2026 and Aug 10, 2026; the change is marked around the middle of the page, where the publicly-shown additional-seat overage pricing no longer appears.
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The two full-page captures with this change marked up are free with an account.
HubSpot, the last 90 days
Full history- Sep 21, 2026improvedHubspot Marketing Starter gains Agent Hub, Agent Builder, Data Agent as Pro d...
- Aug 17, 2026improvedHubspot Marketing Starter Marketing Hub: seat pricing revealed, features rebalanced across tiers
- Aug 10, 2026improvedHubSpot Marketing Starter Marketing: Additional Core Seat pricing hidden (Pro/Enterprise) + more · this change
- Jul 27, 2026packagingHubspot Marketing Starter drops $9/1,000 credit rate, goes vague on pricing
- Jun 24, 2026packagingHubspot Marketing Starter rebrands Commerce Hub to Revenue Hub on pricing page
- Jul 3, 2026decreaseHubspot Marketing Starter price decreased ($9→$7/mo/seat)
- May 29, 2026decreaseHubspot Marketing Starter drops to $7/mo as discounts hit 65%
- May 19, 2026packagingHubspot Marketing Starter boosts discount to 55%, hides price details
Across CRM in the same window
All CRM changes- ZohoAug 11Zoho Recruitstaffing Recruit: pricing table prices became visible ($0/$25/$50/$75)
- MicrosoftAug 10Microsoft Copilot 365 Copilot: 1-month free trial added to Business plans
- PipedriveAug 5Pipedrive: Projects add-on price increase ($6.67→$16)
- FreshworksJul 20Freshworks: free starter program ($0 for 1-2 agents/6mo) removed
Questions about this change
Did HubSpot raise prices in August 2026?
No list-price increase was recorded between Aug 3, 2026 and Aug 10, 2026. The change Pulse detected was a pricing change: feature change, price hidden.
What changed on HubSpot's pricing page between Aug 3, 2026 and Aug 10, 2026?
Enterprise plan feature renamed: 'Lookalike Lists' (BETA) is now 'Lookalike Segments' (BETA); Professional, Enterprise price visibility: publicly-shown additional-seat overage pricing → Not listed, removed. Pulse compared the captures it took on Aug 3, 2026 and Aug 10, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 5 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Marketing Starter drops $9/1,000 credit rate, goes vague on pricing" on Jul 27, 2026; HubSpot has been tracked since 2025-01-01.
