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Pricing changeFeature changePrice hiddenAug 3 → Aug 10, 2026

HubSpot Marketing Starter Marketing: Additional Core Seat pricing hidden (Pro/Enterprise) + more

Detected Aug 10, 2026Sales & Customer Relationship Management (CRM)Direction: neutral
The changePrice hidden
BeforeAug 3Price listed
AfterAug 10Price hidden
hidden
2 changes2 capturesAug 3, 2026 → Aug 10, 2026

What happened

Between the Aug 3, 2026 and Aug 10, 2026 captures of HubSpot's pricing page, Pulse recorded 2 changes: Additional Core Seat overage pricing removed from display for Professional ($45/mo) and Enterprise ($75/mo) plans; Enterprise feature 'Lookalike Lists' (BETA) renamed to 'Lookalike Segments' (BETA). In detail: Enterprise plan feature renamed: 'Lookalike Lists' (BETA) is now 'Lookalike Segments' (BETA); Removed publicly-shown additional-seat overage pricing: Professional additional Core Seats ($45/mo) and Enterprise additional Core Seats ($75/mo) no longer disclosed. Pulse files it as a pricing change (feature change, price hidden) with a neutral direction. Pulse's latest capture (Nov 9, 2026) lists Starter at $7, Professional at $800 and Enterprise at $3,600.

It lands 14 days after HubSpot's previous change, "Hubspot Marketing Starter drops $9/1,000 credit rate, goes vague on pricing" (Jul 26, 2026). Before that Pulse recorded "Hubspot Marketing Starter rebrands Commerce Hub to Revenue Hub on pricing page" (Jun 24, 2026), "Hubspot Marketing Starter price decreased ($9→$7/mo/seat)" (Jul 2, 2026) and "Hubspot Marketing Starter drops to $7/mo as discounts hit 65%" (May 29, 2026). HubSpot has been tracked since 2025-01-01.

In the same window Zoho, Microsoft, Pipedrive and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • EnterpriseFeature
    Feature change

    Enterprise plan feature renamed: 'Lookalike Lists' (BETA) is now 'Lookalike Segments' (BETA)

  • Professional, EnterprisePrice visibility
    Hidden
    Price listedPrice hidden

Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of HubSpot's pricing page (hubspot.com) from Aug 3, 2026 and Aug 10, 2026; the change is marked around the middle of the page, where "Price listed" becomes "Price hidden".

Sign in to see the evidence

The two full-page captures with this change marked up are free with an account.

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HubSpot, the last 90 days

Full history
  1. Sep 20, 2026ImprovementHubspot Marketing Starter gains Agent Hub, Agent Builder, Data Agent as Pro…
  2. Aug 17, 2026PackagingHubspot Marketing Starter Marketing Hub: seat pricing revealed, features rebalanced across tiers
  3. Aug 10, 2026PackagingHubSpot Marketing Starter Marketing: Additional Core Seat pricing hidden (Pro/Enterprise) + more This change
  4. Jul 26, 2026PackagingHubspot Marketing Starter drops $9/1,000 credit rate, goes vague on pricing
  5. Jul 2, 2026Price decreaseHubspot Marketing Starter price decreased ($9→$7/mo/seat)
  6. Jun 24, 2026PackagingHubspot Marketing Starter rebrands Commerce Hub to Revenue Hub on pricing page
  7. May 29, 2026Price decreaseHubspot Marketing Starter drops to $7/mo as discounts hit 65%
  8. May 18, 2026PackagingHubspot Marketing Starter boosts discount to 55%, hides price details

Across CRM in the same window

All CRM changes
  1. ZohoAug 11Zoho Recruitstaffing Recruit: pricing table prices became visible ($0/$25/$50/$75)
  2. MicrosoftAug 10Microsoft Copilot 365 Copilot: 1-month free trial added to Business plans
  3. PipedriveAug 5Pipedrive: Projects add-on price increase ($6.67→$16)
  4. FreshworksJul 20Freshworks: free starter program ($0 for 1-2 agents/6mo) removed

Questions about this change

Did HubSpot raise prices in August 2026?

No list-price increase was recorded between Aug 3, 2026 and Aug 10, 2026. The change Pulse detected was a pricing change: feature change, price hidden.

What changed on HubSpot's pricing page between Aug 3, 2026 and Aug 10, 2026?

Enterprise plan feature renamed: 'Lookalike Lists' (BETA) is now 'Lookalike Segments' (BETA); Professional, Enterprise price visibility: Price listed → Price hidden, hidden. Pulse compared the captures it took on Aug 3, 2026 and Aug 10, 2026; the before/after table above lists each item as written on the page.

How often does HubSpot change its pricing?

Pulse recorded 5 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Marketing Starter drops $9/1,000 credit rate, goes vague on pricing" on Jul 26, 2026; HubSpot has been tracked since 2025-01-01.