HubSpot Service Starter: price cut to $7/mo/seat + Free plan gains Revenue tools
What happened
Between the Mar 30, 2026 and Jun 30, 2026 captures of HubSpot's pricing page, Pulse recorded 2 changes: Starter plan starting price dropped from $9/mo/seat to $7/mo/seat (billed annually), promo deepened to up to 65% off; Free plan now includes Free Revenue tools (Commerce Hub renamed to Revenue Hub and bundled into Free tier). In detail: Free plan's included tools list expanded from 5 to 6 categories, adding 'Free Revenue tools' (the former 'Commerce' Hub was renamed to 'Revenue' Hub company-wide and its free tier is now bundled into the Free plan); Starter plan starting price decreased from $9/mo/seat to $7/mo/seat (billed annually); promotional banner deepened from 'Save up to 40% off' to 'Save up to 65%'. Pulse files it as a pricing change (freemium change, price decrease) with a downward direction. Pulse's latest capture (Sep 14, 2026) lists Starter at $7, Professional at $90, Enterprise at $150 and HubSpot Credits at $9 per 1,000 credits.
It lands 25 days after HubSpot's previous change, "Hubspot Service Starter reveals $9/1K credits pricing publicly" (Jun 8, 2026). Before that Pulse recorded "Hubspot Service Starter cuts seat price to $7/mo, boosts discount to 65%" (May 26, 2026), "Hubspot Service Starter reveals $9/1K credits with usage calculator" (May 13, 2026) and "Hubspot Service Starter adds Simple ad automation and CRM segments in Beta" (Apr 22, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Pipedrive, Microsoft, Freshworks, Zoho and ActiveCampaign also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Free tier+20%56
- Starter · Price−22%$9/mo/seat$7/mo/seat
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Free tier | 5 | 6 | +20% |
| Starter | Price | $9/mo/seat | $7/mo/seat | −22% |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Mar 30, 2026 and Jun 30, 2026; the change is marked near the top of the page, where starter price reads $9/mo/seat and then $7/mo/seat.
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The two full-page captures with this change marked up are free with an account.
HubSpot, the last 90 days
Full history- Aug 31, 2026packagingHubspot Service Starter: Starter plan renamed to Starter Customer Platform
- Jul 20, 2026improvedHubspot Service Starter: Email template limit doubled (5,000 → 10,000) on Starter
- Jul 1, 2026packagingHubspot Service Starter cuts free Customer Agent trial from 28 to 14 days
- Jul 3, 2026decreaseHubSpot Service Starter: price cut to $7/mo/seat + Free plan gains Revenue tools · this change
- Jun 8, 2026packagingHubspot Service Starter reveals $9/1K credits pricing publicly
- May 26, 2026packagingHubspot Service Starter cuts seat price to $7/mo, boosts discount to 65%
- May 13, 2026packagingHubspot Service Starter reveals $9/1K credits with usage calculator
- Apr 22, 2026improvedHubspot Service Starter adds Simple ad automation and CRM segments in Beta
- Apr 13, 2026packagingHubspot Service Starter Rebrands Health Score and Help Desk Features
- Apr 5, 2026packagingStarter promotional discount reduced from 'Save up to 55% off' to 'Save up to 40% off'. Offer ref...
Across CRM in the same window
All CRM changes- PipedriveJul 4Pipedrive: Removed Personalized onboarding + Live chat support features
- MicrosoftJul 3Dynamics 365 Sales: 3 new AI agents added (Opportunity, Research, Close)
- FreshworksJul 3Freshworks: Freddy AI Agent gains AI Agent Studio + Improve performance
- ZohoJun 2Zoho Sprints adds Sprint Capacity Planning to Premier plan
- ActiveCampaignMay 4ActiveCampaign removes 25% first-year discount and promo banner
Questions about this change
Did HubSpot raise prices in June 2026?
No — prices went down. Between Mar 30, 2026 and Jun 30, 2026 HubSpot's pricing page showed 1 price cut: Starter: $9/mo/seat → $7/mo/seat (−22%).
What changed on HubSpot's pricing page between Mar 30, 2026 and Jun 30, 2026?
Free tier: 5 → 6 (+20%); Starter price: $9/mo/seat → $7/mo/seat (−22%). Pulse compared the captures it took on Mar 30, 2026 and Jun 30, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 7 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Service Starter reveals $9/1K credits pricing publicly" on Jun 8, 2026; HubSpot has been tracked since 2025-01-01.