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HomeHubSpotAll changesExplicit removed
HubSpotPricing change · Price hidden · Jul 20 → Jul 27, 2026

HubSpot Marketing Starter drops $9/1,000 credit rate, goes vague on pricing

Verified Jul 27, 2026Sales & Customer Relationship Management (CRM)Direction: down
The changeExplicit — removed.
Before · Jul 20explicit
After · Jul 27No explicit
removed
1 change2 capturesJul 20, 2026 → Jul 27, 2026

What happened

Between the Jul 20, 2026 and Jul 27, 2026 captures of HubSpot's pricing page, Pulse recorded one change: The HubSpot Credits section dropped its explicit "$9.00 per 1,000 credits when you pay annually" rate, replacing it with generic "Simple"/"Flexible" marketing copy that shows no credit price. Pulse files it as a pricing change (price hidden) with a downward direction. Pulse's latest capture (Sep 21, 2026) lists Starter at $7, Professional at $800 and Enterprise at $3,600.

It lands 33 days after HubSpot's previous change, "Hubspot Marketing Starter rebrands Commerce Hub to Revenue Hub on pricing page" (Jun 24, 2026). Before that Pulse recorded "Hubspot Marketing Starter price decreased ($9→$7/mo/seat)" (Jul 3, 2026), "Hubspot Marketing Starter drops to $7/mo as discounts hit 65%" (May 29, 2026) and "Hubspot Marketing Starter boosts discount to 55%, hides price details" (May 19, 2026). HubSpot has been tracked since 2025-01-01.

In the same window Freshworks, Zoho, Microsoft, Pipedrive and ActiveCampaign also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • HubSpot Credits · Price visibilityRemoved
    explicitNo explicit

Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of HubSpot's pricing page (hubspot.com) from Jul 20, 2026 and Jul 27, 2026; the change is marked around the middle of the page, where the explicit no longer appears.

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The two full-page captures with this change marked up are free with an account.

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HubSpot, the last 90 days

Full history
  1. Sep 21, 2026improvedHubspot Marketing Starter gains Agent Hub, Agent Builder, Data Agent as Pro d...
  2. Aug 17, 2026improvedHubspot Marketing Starter Marketing Hub: seat pricing revealed, features rebalanced across tiers
  3. Aug 10, 2026improvedHubspot Marketing Starter Marketing: Additional Core Seat pricing hidden (Pro/Enterprise) + more
  4. Jul 27, 2026packagingHubSpot Marketing Starter drops $9/1,000 credit rate, goes vague on pricing · this change
  5. Jun 24, 2026packagingHubspot Marketing Starter rebrands Commerce Hub to Revenue Hub on pricing page
  6. Jul 3, 2026decreaseHubspot Marketing Starter price decreased ($9→$7/mo/seat)
  7. May 29, 2026decreaseHubspot Marketing Starter drops to $7/mo as discounts hit 65%
  8. May 19, 2026packagingHubspot Marketing Starter boosts discount to 55%, hides price details
  9. May 11, 2026packagingHubspot Marketing Starter reveals $9.00 per 1,000 credits pricing

Across CRM in the same window

All CRM changes
  1. FreshworksJul 20Freshworks: free starter program ($0 for 1-2 agents/6mo) removed
  2. ZohoJul 13Zoho Peopleplus: Premium & Enterprise price increases + 4 new Premium features
  3. MicrosoftJul 6Microsoft Copilot bundles Business Premium, Standard plans with Copilot access
  4. PipedriveJul 4Pipedrive: Removed Personalized onboarding + Live chat support features
  5. ActiveCampaignMay 4ActiveCampaign removes 25% first-year discount and promo banner

Questions about this change

Did HubSpot raise prices in July 2026?

No list-price increase was recorded between Jul 20, 2026 and Jul 27, 2026. The change Pulse detected was a pricing change: price hidden.

What changed on HubSpot's pricing page between Jul 20, 2026 and Jul 27, 2026?

HubSpot Credits price visibility: explicit → No explicit, removed. Pulse compared the captures it took on Jul 20, 2026 and Jul 27, 2026; the before/after table above lists each item as written on the page.

How often does HubSpot change its pricing?

Pulse recorded 5 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Marketing Starter rebrands Commerce Hub to Revenue Hub on pricing page" on Jun 24, 2026; HubSpot has been tracked since 2025-01-01.