HubSpot Service Starter: Email template limit doubled (5,000 → 10,000) on Starter
What happened
Between the Jul 13, 2026 and Jul 20, 2026 captures of HubSpot's pricing page, Pulse recorded one change: Email templates limit on the Starter tier doubled from 5,000 templates to up to 10,000 email templates per account (Sales Hub Starter, Service Hub Starter). In detail: Email templates limit doubled on Starter tier from 5,000 templates to up to 10,000 email templates per account (Sales Hub Starter, Service Hub Starter). Pulse files it as a packaging change (limit increase) with an upward direction. Pulse's latest capture (Sep 14, 2026) lists Starter at $7, Professional at $90, Enterprise at $150 and HubSpot Credits at $9 per 1,000 credits.
It lands 19 days after HubSpot's previous change, "Hubspot Service Starter cuts free Customer Agent trial from 28 to 14 days" (Jul 1, 2026). Before that Pulse recorded "Hubspot Service Starter: price cut to $7/mo/seat + Free plan gains Revenue tools" (Jul 3, 2026), "Hubspot Service Starter reveals $9/1K credits pricing publicly" (Jun 8, 2026) and "Hubspot Service Starter cuts seat price to $7/mo, boosts discount to 65%" (May 26, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Freshworks, Zoho, Microsoft, Pipedrive and ActiveCampaign also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · LimitLimit increase
Email templates limit doubled on Starter tier from 5,000 templates to up to 10,000 email templates per account (Sales Hub Starter, Service Hub Starter).
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Limit | — | 10,000 email | Limit increase |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Jul 13, 2026 and Jul 20, 2026; the change is marked around the middle of the page.
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HubSpot, the last 90 days
Full history- Sep 14, 2026packagingHubspot Service Starter adds AI Agents promo carousel for Customer Agent
- Aug 31, 2026packagingHubspot Service Starter: Starter plan renamed to Starter Customer Platform
- Jul 20, 2026improvedHubSpot Service Starter: Email template limit doubled (5,000 → 10,000) on Starter · this change
- Jul 1, 2026packagingHubspot Service Starter cuts free Customer Agent trial from 28 to 14 days
- Jul 3, 2026decreaseHubspot Service Starter: price cut to $7/mo/seat + Free plan gains Revenue tools
- Jun 8, 2026packagingHubspot Service Starter reveals $9/1K credits pricing publicly
- May 26, 2026packagingHubspot Service Starter cuts seat price to $7/mo, boosts discount to 65%
- May 13, 2026packagingHubspot Service Starter reveals $9/1K credits with usage calculator
- Apr 22, 2026improvedHubspot Service Starter adds Simple ad automation and CRM segments in Beta
Across CRM in the same window
All CRM changes- FreshworksJul 20Freshworks: free starter program ($0 for 1-2 agents/6mo) removed
- ZohoJul 13Zoho Peopleplus: Premium & Enterprise price increases + 4 new Premium features
- MicrosoftJul 6Microsoft Copilot bundles Business Premium, Standard plans with Copilot access
- PipedriveJul 4Pipedrive: Removed Personalized onboarding + Live chat support features
- ActiveCampaignMay 4ActiveCampaign removes 25% first-year discount and promo banner
Questions about this change
Did HubSpot raise prices in July 2026?
No list-price increase was recorded between Jul 13, 2026 and Jul 20, 2026. The change Pulse detected was a packaging change: limit increase.
What changed on HubSpot's pricing page between Jul 13, 2026 and Jul 20, 2026?
Email templates limit doubled on Starter tier from 5,000 templates to up to 10,000 email templates per account (Sales Hub Starter, Service Hub Starter). Pulse compared the captures it took on Jul 13, 2026 and Jul 20, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 6 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Service Starter cuts free Customer Agent trial from 28 to 14 days" on Jul 1, 2026; HubSpot has been tracked since 2025-01-01.