HubSpot Suiteenterprise: New AEO product launched + Starter price cut $9→$7/mo/seat
What happened
Between the Mar 30, 2026 and Jun 30, 2026 captures of HubSpot's pricing page, Pulse recorded 2 changes: New HubSpot AEO (answer engine optimization) product launched at $50/mo ($45/mo annual), also included in Marketing Hub Professional and Enterprise. Marketing Hub Starter starting price cut from $9/mo/seat to $7/mo/seat (annual commitment); promo banner updated from 'Save up to 40% off' to 'Save up to 65% on' Starter. In detail: Marketing Hub Starter starting price decreased from $9/mo/seat to $7/mo/seat (annual commitment); monthly-commit price unchanged at $20/mo/seat. Promotional banner updated from 'Save up to 40% off Starter' to 'Save up to 65% on Starter'; New HubSpot AEO (answer engine optimization) product launched at $50/mo ($45/mo billed annually), tracking 25 prompts across 3 answer engines daily; also included in Marketing Hub Professional and Enterprise plans. Pulse files it as a pricing change (price decrease, new add-on) with a downward direction. Pulse's latest capture (Aug 17, 2026) lists Starter Customer Platform at $7, Professional at $1,300, Enterprise at $4,700, Additional Core Seat at $45 and Additional Core Seat at $75.
It lands 11 days after HubSpot's previous change, "Hubspot Suite Enterprise switches to USD, cuts prices up to 23%" (Jun 22, 2026). Before that Pulse recorded "Hubspot Suite Enterprise expands pricing tiers from 2 to 4 columns" (Jun 8, 2026), "Hubspot Suite Enterprise cuts Breeze AI agent cost 50% to 50 credits" (May 26, 2026) and "Hubspot Suite Enterprise reveals $9/1K credits pricing, adds Macros" (May 13, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Pipedrive, Microsoft, Freshworks, Zoho and ActiveCampaign also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · Price−22%$9/mo/seat$7/mo/seat
- Professional, Enterprise · Add-onNew add-onNot listed$50/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Price | $9/mo/seat | $7/mo/seat | −22% |
| Professional, Enterprise | Add-on | Not listed | $50/mo | New add-on |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Mar 30, 2026 and Jun 30, 2026; the change is marked near the top of the page, where starter price reads $9/mo/seat and then $7/mo/seat.
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The two full-page captures with this change marked up are free with an account.
HubSpot, the last 90 days
Full history- Aug 17, 2026packagingHubspot Suite Enterprise: Additional Core Seats overage pricing disclosed ($45–$75/mo)
- Aug 10, 2026packagingHubspot Suite Enterprise Marketing Hub: additional seat pricing hidden ($45/$75 removed)
- Jul 20, 2026improvedHubspot Suite Enterprise Suite: email template limit doubled to 10,000 (Sales/Service Hub)
- Jul 3, 2026decreaseHubSpot Suiteenterprise: New AEO product launched + Starter price cut $9→$7/mo/seat · this change
- Jun 22, 2026improvedHubspot Suite Enterprise switches to USD, cuts prices up to 23%
- Jun 8, 2026packagingHubspot Suite Enterprise expands pricing tiers from 2 to 4 columns
- May 26, 2026decreaseHubspot Suite Enterprise cuts Breeze AI agent cost 50% to 50 credits
- May 13, 2026improvedHubspot Suite Enterprise reveals $9/1K credits pricing, adds Macros
- Apr 27, 2026improvedHubspot Suite Enterprise adds Contracts beta to Commerce Hub lineup
- Apr 22, 2026improvedHubspot Suite Enterprise adds AEO beta: 50 prompts, 5,000 answers monthly
Across CRM in the same window
All CRM changes- PipedriveJul 4Pipedrive: Removed Personalized onboarding + Live chat support features
- MicrosoftJul 3Dynamics 365 Sales: 3 new AI agents added (Opportunity, Research, Close)
- FreshworksJul 3Freshworks: Freddy AI Agent gains AI Agent Studio + Improve performance
- ZohoJun 2Zoho Sprints adds Sprint Capacity Planning to Premier plan
- ActiveCampaignMay 4ActiveCampaign removes 25% first-year discount and promo banner
Questions about this change
Did HubSpot raise prices in June 2026?
No — prices went down. Between Mar 30, 2026 and Jun 30, 2026 HubSpot's pricing page showed 1 price cut: Starter: $9/mo/seat → $7/mo/seat (−22%).
What changed on HubSpot's pricing page between Mar 30, 2026 and Jun 30, 2026?
Starter price: $9/mo/seat → $7/mo/seat (−22%); Professional, Enterprise add-on: Not listed → $50/mo. Pulse compared the captures it took on Mar 30, 2026 and Jun 30, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 7 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Suite Enterprise switches to USD, cuts prices up to 23%" on Jun 22, 2026; HubSpot has been tracked since 2025-01-01.