HubSpot CMS Enterprise swaps Custom Reporting for Breeze AI Agent Hub access
What happened
Between the Jul 21, 2026 and Jul 27, 2026 captures of HubSpot's pricing page, Pulse recorded one change: Content Hub Professional plan's included-feature list swapped 'Custom reporting' for 'Agent Hub' (Breeze AI agent access), now listed first under 'Content Hub Starter, plus:'. Pulse files it as a product change (feature change) with a neutral direction. Pulse's latest capture (Aug 17, 2026) lists Professional at $45 and Enterprise at $1,500.
It lands 24 days after HubSpot's previous change, "Hubspot CMS Enterprise Content Hub: New Starter tier + 65% promo, Credits pricing revealed" (Jul 3, 2026). Before that Pulse recorded "Hubspot CMS Enterprise renames Commerce Hub to Revenue Hub in pricing nav" (Jun 24, 2026) and "Hubspot CMS Enterprise reveals $9.00 per 1,000 credits pricing" (May 12, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Freshworks, Zoho, Microsoft, Pipedrive and ActiveCampaign also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Professional · FeatureReplaced'Custom reporting''Agent Hub'
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Professional | Feature | 'Custom reporting' | 'Agent Hub' | Replaced |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Jul 21, 2026 and Jul 27, 2026; the change is marked around the middle of the page, where "'Custom reporting'" becomes "'Agent Hub'".
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The two full-page captures with this change marked up are free with an account.
HubSpot, the last 90 days
Full history- Aug 17, 2026packagingHubspot CMS Enterprise Content Hub: Additional Core Seat overage pricing revealed
- Jul 27, 2026improvedHubSpot CMS Enterprise swaps Custom Reporting for Breeze AI Agent Hub access · this change
- Jul 3, 2026packagingHubspot CMS Enterprise Content Hub: New Starter tier + 65% promo, Credits pricing revealed
- Jun 24, 2026packagingHubspot CMS Enterprise renames Commerce Hub to Revenue Hub in pricing nav
- May 12, 2026packagingHubspot CMS Enterprise reveals $9.00 per 1,000 credits pricing
Across CRM in the same window
All CRM changes- FreshworksJul 20Freshworks: free starter program ($0 for 1-2 agents/6mo) removed
- ZohoJul 13Zoho Peopleplus: Premium & Enterprise price increases + 4 new Premium features
- MicrosoftJul 6Microsoft Copilot bundles Business Premium, Standard plans with Copilot access
- PipedriveJul 4Pipedrive: Removed Personalized onboarding + Live chat support features
- ActiveCampaignMay 4ActiveCampaign removes 25% first-year discount and promo banner
Questions about this change
Did HubSpot raise prices in July 2026?
No list-price increase was recorded between Jul 21, 2026 and Jul 27, 2026. The change Pulse detected was a product change: feature change.
What changed on HubSpot's pricing page between Jul 21, 2026 and Jul 27, 2026?
Professional feature: 'Custom reporting' → 'Agent Hub', replaced. Pulse compared the captures it took on Jul 21, 2026 and Jul 27, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 3 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot CMS Enterprise Content Hub: New Starter tier + 65% promo, Credits pricing revealed" on Jul 3, 2026; HubSpot has been tracked since 2025-01-01.