HubSpot Sales Starter: price cut $9→$7/mo/seat + AI agent reshuffle
What happened
Between the Apr 6, 2026 and Jun 30, 2026 captures of HubSpot's pricing page, Pulse recorded 2 changes: Starter plan annual price cut from $9/mo/seat to $7/mo/seat. Starter gained Breeze Prospecting Agent (moved down from Professional), Data Agent, and Intent signals; lost Breeze Assistant and Object Tags. In detail: Starter plan gained Breeze Prospecting Agent (moved down from Professional), Data Agent, and Intent signals; lost Breeze Assistant and Object Tags; Starter plan annual price decreased from $9/mo/seat to $7/mo/seat. Pulse files it as a pricing change (feature change, price decrease) with a downward direction. Pulse's latest capture (Nov 9, 2026) lists Starter at $7, Professional at $90 and Enterprise at $150.
This quarterly roll-up includes 2 changes Pulse first recorded in a shorter period: "Hubspot Sales Starter reveals $9/1K credits with AI agent calculator" (week of May 4, 2026, saved May 11, 2026) and "Hubspot Sales Starter rebrands AI sales tools with simpler names" (week of Apr 6, 2026, saved Apr 13, 2026). They are the same changes, not new ones. Before that, HubSpot's previous recorded change was "Hubspot Sales Starter enhances Close Deals with Deal Summaries feature" (Feb 9, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Pipedrive, Microsoft, Freshworks, Zoho and ActiveCampaign also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- AddedStarter, ProfessionalFeatureNot listedBreeze Prospecting Agent
- −22%StarterPrice$9/mo/seat$7/mo/seat
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter, Professional | Feature | Not listed | Breeze Prospecting Agent | Added |
| Starter | Price | $9/mo/seat | $7/mo/seat | −22% |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Apr 6, 2026 and Jun 30, 2026; the change is marked near the top of the page, where starter price reads $9/mo/seat and then $7/mo/seat.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
HubSpot, the last 90 days
Full history- Sep 20, 2026ImprovementHubspot Sales Starter Sales Hub: Agent Hub democratized to Starter tier + feature repackaging
- Jul 13, 2026PackagingHubspot Sales Starter quietly drops Custom Channels API from Sales Hub…
- Jul 3, 2026Price decreaseHubSpot Sales Starter: price cut $9→$7/mo/seat + AI agent reshuffle This change
- May 12, 2026PackagingHubspot Sales Starter reveals $9/1K credits with AI agent calculator
- Apr 12, 2026PackagingHubspot Sales Starter rebrands AI sales tools with simpler names
Across CRM in the same window
All CRM changes- PipedriveJul 4Pipedrive: Removed Personalized onboarding + Live chat support features
- MicrosoftJul 3Dynamics 365 Sales: 3 new AI agents added (Opportunity, Research, Close)
- FreshworksJul 3Freshworks: Freddy AI Agent gains AI Agent Studio + Improve performance
- ZohoJun 2Zoho Sprints adds Sprint Capacity Planning to Premier plan
- ActiveCampaignMay 4ActiveCampaign removes 25% first-year discount and promo banner
Questions about this change
Did HubSpot raise prices in June 2026?
No — prices went down. Between Apr 6, 2026 and Jun 30, 2026 HubSpot's pricing page showed 1 price cut: Starter: $9/mo/seat → $7/mo/seat (−22%).
What changed on HubSpot's pricing page between Apr 6, 2026 and Jun 30, 2026?
Starter, Professional feature added: Breeze Prospecting Agent; Starter price: $9/mo/seat → $7/mo/seat (−22%). Pulse compared the captures it took on Apr 6, 2026 and Jun 30, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
This quarterly roll-up includes 2 changes Pulse first recorded in shorter periods, not new ones; Pulse recorded 0 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Sales Starter enhances Close Deals with Deal Summaries feature." on Feb 9, 2026; HubSpot has been tracked since 2025-01-01.