HubSpot Marketing Enterprise Marketing: Additional Core Seat pricing hidden (Pro/Enterprise) + more
What happened
Between the Aug 3, 2026 and Aug 10, 2026 captures of HubSpot's pricing page, Pulse recorded 2 changes: Additional Core Seat overage pricing removed from display for Professional ($45/mo) and Enterprise ($75/mo) plans; Enterprise feature 'Lookalike Lists' (BETA) renamed to 'Lookalike Segments' (BETA). In detail: Enterprise plan feature renamed: 'Lookalike Lists' (BETA) is now 'Lookalike Segments' (BETA); Removed publicly-shown additional-seat overage pricing: Professional additional Core Seats ($45/mo) and Enterprise additional Core Seats ($75/mo) no longer disclosed. Pulse files it as a pricing change (feature change, price hidden) with a neutral direction. Pulse's latest capture (Nov 2, 2026) lists Enterprise at $3,600.
It lands 76 days after HubSpot's previous change, "Hubspot Marketing Enterprise cuts AI agent credit cost 50%" (May 26, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Microsoft, Pipedrive and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Feature changeEnterpriseFeature
Enterprise plan feature renamed: 'Lookalike Lists' (BETA) is now 'Lookalike Segments' (BETA)
- HiddenEnterprisePrice visibilityPrice listedPrice hidden
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Feature | Enterprise plan feature renamed: 'Lookalike Lists' (BETA) is now 'Lookalike Segments' (BETA) | Feature change | |
| Enterprise | Price visibility | Price listed | Price hidden | Hidden |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Aug 3, 2026 and Aug 10, 2026; the change is marked near the top of the page, where "Price listed" becomes "Price hidden".
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The two full-page captures with this change marked up are free with an account.
HubSpot, the last 90 days
Full history- Nov 1, 2026ImprovementHubspot Marketing Enterprise trims social row, drops 3-year scheduling cap
- Sep 20, 2026ImprovementHubspot Marketing Enterprise adds Content and Nurture AI agents in BETA
- Aug 17, 2026PackagingHubspot Marketing Enterprise Marketing: seat pricing revealed ($45/$75/mo) + Pro/Ent feature swap
- Aug 10, 2026PackagingHubSpot Marketing Enterprise Marketing: Additional Core Seat pricing hidden (Pro/Enterprise) + more This change
- May 26, 2026ImprovementHubspot Marketing Enterprise cuts AI agent credit cost 50%
Across CRM in the same window
All CRM changes- ZohoAug 11Zoho Recruitstaffing Recruit: pricing table prices became visible ($0/$25/$50/$75)
- MicrosoftAug 10Microsoft Copilot 365 Copilot: 1-month free trial added to Business plans
- PipedriveAug 5Pipedrive: Projects add-on price increase ($6.67→$16)
- FreshworksJul 20Freshworks: free starter program ($0 for 1-2 agents/6mo) removed
Questions about this change
Did HubSpot raise prices in August 2026?
No list-price increase was recorded between Aug 3, 2026 and Aug 10, 2026. The change Pulse detected was a pricing change: feature change, price hidden.
What changed on HubSpot's pricing page between Aug 3, 2026 and Aug 10, 2026?
Enterprise plan feature renamed: 'Lookalike Lists' (BETA) is now 'Lookalike Segments' (BETA); Enterprise price visibility: Price listed → Price hidden, hidden. Pulse compared the captures it took on Aug 3, 2026 and Aug 10, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 1 other pricing-page change for HubSpot in the 90 days before this one; the previous change was "Hubspot Marketing Enterprise cuts AI agent credit cost 50%" on May 26, 2026; HubSpot has been tracked since 2025-01-01.