HubSpot

Starter plan's email-sending metric changed from a contact-tier-scaled send limit ('5x marketing contact tier email send limit/month') to consuming shared HubSpot Credits Free plan's Email marketing send allowance cut from 2,000 to 300 emails per calendar month in the feature comparison table

Marketing Hub Professional's highlighted feature list added two new AI agents, 'Content Agent' (BETA) and 'Nurture Agent' (BETA). The 'Agent Hub' bullet moved down to the Starter card the same week, so Professional still includes it via 'Marketing Hub Starter, plus:'; 'Omni-channel marketing automation' was dropped from the highlights while the plan tagline still advertises it. Prices, core seats and credits unchanged ($800/mo, 3 seats, 3,000 credits).

Starter gained Agent Hub, Agent Builder, and Data Agent (Messaging Insights BETA removed); Professional gained Content Agent and Nurture Agent, lost Omni-channel automation, and Agent Hub (moved to Starter).

Sales Hub Professional's highlighted card features swapped Agent Hub and Sales workspace for Deal Plans (Beta) and Sequences; Enterprise swapped AI transcript enrichment (Beta) for Standard sandbox account.

Sales Hub repackaged: Agent Hub moved Pro to Starter; Starter +Agent Builder/Notetaker; Pro +Deal Plans(BETA)/Sequences, -Sales workspace; Enterprise -AI transcript enrichment, +sandbox account

Enterprise plan dropped 'AI transcript enrichment (BETA)' and gained 'Capacity Limits' and 'Standard sandbox account'; Professional plan's feature list dropped the 'Agent Hub' entry.

Sales Hub comparison-table row 'Deal pipeline' was renamed 'Pipelines'; its higher-tier value rose from 2 deal pipelines to up to 15 total pipelines per account across object types, while the lower tier's explicit 1-pipeline count no longer appears in that cell.

Sales Hub Starter's automation description narrowed from unquantified 'trigger tasks and email notifications' to an explicit cap of 50 workflows with restricted triggers and actions.

Added a new AI Agents promo carousel below the plan comparison: 'customer agent' intro copy, an illustrative credits-usage dashboard graphic (Breeze Customer Agent, 25,400 total credits used), a credit estimator tool (still loading at capture), and resolution stats (70%+ of conversations auto-resolved, 39% faster ticket resolution). No plan, price, or entitlement changed.

HubSpot Starter's included-features list was reframed from itemized capabilities (email marketing, meeting scheduling, live chat, drag-and-drop editor, contact management, deal pipeline, ticketing) to the named Hub Starter products it bundles (Marketing, Sales, Service, Content, Data), now also disclosing the pre-existing 1,000 marketing-contacts cap. Prices and bundle entitlements unchanged.

Starter plan renamed to 'Starter Customer Platform' (starting price $7/mo/seat, $20/mo/seat, and included features unchanged)

Content Hub now discloses per-seat overage pricing: Additional Core Seats start at $45/mo (Professional) and $75/mo (Enterprise)

Additional Core Seat overage pricing now publicly disclosed: Professional $45/mo/seat (beyond the included 3), Enterprise $75/mo/seat (beyond the included 5). Previously not shown.

Content Hub now discloses per-seat overage pricing: Additional Core Seats start at $45/mo (Professional) and $75/mo (Enterprise)

Additional Core Seats pricing now publicly disclosed on the pricing page: Professional plan extra seats start at $45/mo, Enterprise plan extra seats start at $75/mo (previously not shown on either plan card). Pro: removed Lead scoring, Adv personalization, Teams, Custom reporting; added Marketing studio BETA, Video creation. Ent: removed Organize teams, Journey automation BETA; added Behavioral triggers & reporting.

New features added across Marketing Hub tiers: Starter gained Messaging Insights (BETA) and Data agent (BETA); Professional gained Marketing studio (BETA) and Video creation & editing; Enterprise gained Behavioral event triggers and reporting. Features removed across Marketing Hub tiers: Starter lost Forms, Ad retargeting, and Cookie Management Tools; Professional lost Lead scoring, Advanced personalization, Teams, and Custom reporting; Enterprise lost Organize teams and Journey automation (BETA).

Professional and Enterprise plans now disclose per-seat pricing for Additional Core Seats beyond the 1 included seat: $45/mo (Professional) and $75/mo (Enterprise)

Additional Core Seats overage pricing now disclosed on the page: Professional plan $45/mo per extra seat, Enterprise plan $75/mo per extra seat (previously not shown)

Starter plan's included offering changed from bundled Marketing/Sales/Service/Content/Data Hub Starter products to a specific feature checklist (email marketing, meeting scheduling, live chat, drag-and-drop editor, contact management, deal pipeline, ticketing) plus HubSpot branding removal

"Case studies" (BETA) feature removed from the Content Hub Professional plan's feature list.