HubSpot Suite Starter Starter swaps itemized features for named Hubs, exposes…
What happened
Between the Sep 7, 2026 and Sep 14, 2026 captures of HubSpot's pricing page, Pulse recorded one change: HubSpot Starter's included-features list changed from itemized items (email marketing, meeting scheduling, live chat, etc.) to named Hub Starter products, revealing a new 1,000 marketing-contacts cap. In detail: HubSpot Starter's included-features list was reframed from itemized capabilities (email marketing, meeting scheduling, live chat, drag-and-drop editor, contact management, deal pipeline, ticketing) to the named Hub Starter products it bundles (Marketing, Sales, Service, Content, Data), now also disclosing the pre-existing 1,000 marketing-contacts cap. Prices and bundle entitlements unchanged. Pulse files it as a product change (positioning). Pulse's latest capture (Nov 9, 2026) lists Starter at $7, Professional at $1,300 and Enterprise at $4,700.
It lands 28 days after HubSpot's previous change, "Hubspot Suite Starter: Starter tier repackaged from Hub bundle to feature list" (Aug 17, 2026). Before that Pulse recorded "Hubspot Suite Starter Starter: additional seat pricing hidden ($45→hidden, $75→hidden)" (Aug 10, 2026) and "Hubspot Suite Starter renames Commerce Hub to Revenue Hub, adds AI invoicing" (Jun 22, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Freshworks, Salesforce, Microsoft and Pipedrive also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- PositioningStarterPositioning
HubSpot Starter's included-features list was reframed from itemized capabilities (email marketing, meeting scheduling, live chat, drag-and-drop editor, contact management, deal pipeline, ticketing) to the named Hub Starter products it bundles (Marketing, Sales, Service, Content, Data), now also disclosing the pre-existing 1,000 marketing-contacts cap. Prices and bundle entitlements unchanged.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Positioning | HubSpot Starter's included-features list was reframed from itemized capabilities (email marketing, meeting scheduling, live chat, drag-and-drop editor, contact management, deal pipeline, ticketing) to the named Hub Starter products it bundles (Marketing, Sales, Service, Content, Data), now also disclosing the pre-existing 1,000 marketing-contacts cap. Prices and bundle entitlements unchanged. | Positioning | |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Sep 7, 2026 and Sep 14, 2026; the change is marked around the middle of the page.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
HubSpot, the last 90 days
Full historyDates are the day each change was detected, Eastern time.
- Sep 13, 2026PackagingHubSpot Suite Starter Starter swaps itemized features for named Hubs, exposes… This change
- Aug 17, 2026ImprovementHubspot Suite Starter: Starter tier repackaged from Hub bundle to feature list
- Aug 10, 2026PackagingHubspot Suite Starter Starter: additional seat pricing hidden ($45→hidden, $75→hidden)
- Jul 2, 2026Price decreaseHubspot Suite Starter: promo price cut from $9 to $7/mo/seat
- Jun 22, 2026PackagingHubspot Suite Starter renames Commerce Hub to Revenue Hub, adds AI invoicing
Across CRM in the same window
All CRM changes- ZohoSep 14Zoho Expense Standard drops Multi-level approval, gains Zia AI suite
- FreshworksSep 14Freshworks: new MCP actions add-on ($15/1000) on Freshdesk plans
- SalesforceSep 7Salesforce Small Business axes Free Suite plan, leaves only Starter and Pro
- MicrosoftAug 31Microsoft Speech: Voice Live Pro Cached Input $40→$0.40; GPT Realtime 2 added
- PipedriveAug 5Pipedrive: Projects add-on price increase ($6.67→$16)
Questions about this change
Did HubSpot raise prices in September 2026?
No list-price increase was recorded between Sep 7, 2026 and Sep 14, 2026 UTC. The change Pulse detected was a product change: positioning.
What changed on HubSpot's pricing page between Sep 7, 2026 and Sep 14, 2026 UTC?
HubSpot Starter's included-features list was reframed from itemized capabilities (email marketing, meeting scheduling, live chat, drag-and-drop editor, contact management, deal pipeline, ticketing) to the named Hub Starter products it bundles (Marketing, Sales, Service, Content, Data), now also disclosing the pre-existing 1,000 marketing-contacts cap. Prices and bundle entitlements unchanged. Pulse compared the captures it took on Sep 7, 2026 and Sep 14, 2026 UTC; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 3 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Suite Starter: Starter tier repackaged from Hub bundle to feature list" on Aug 17, 2026; HubSpot has been tracked since 2025-01-01.