HubSpot Service Starter adds AI Agents promo carousel for Customer Agent
What happened
Between the Sep 7, 2026 and Sep 14, 2026 captures of HubSpot's pricing page, Pulse recorded one change: Added a new AI Agents promo carousel below the plan comparison: 'customer agent' intro copy, an illustrative credits-usage dashboard graphic (Breeze Customer Agent, 25,400 total credits used), a credit estimator tool (still loading at capture), and resolution stats (70%+ of conversations auto-resolved, 39% faster ticket resolution). No plan, price, or entitlement changed. Pulse files it as a product change (positioning) with a neutral direction. The current page lists Starter at $7, Professional at $90, Enterprise at $150 and HubSpot Credits at $9 per 1,000 credits.
It lands 13 days after HubSpot's previous change, "Hubspot Service Starter: Starter plan renamed to Starter Customer Platform" (Aug 31, 2026). Before that Pulse recorded "Hubspot Service Starter: Email template limit doubled (5,000 → 10,000) on Starter" (Jul 20, 2026), "Hubspot Service Starter cuts free Customer Agent trial from 28 to 14 days" (Jul 1, 2026) and "Hubspot Service Starter: price cut to $7/mo/seat + Free plan gains Revenue tools" (Jul 3, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Freshworks, Salesforce, Microsoft and Pipedrive also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- No · PositioningAdded
BeforeNot listed
AfterAI Agents promo carousel below the plan comparison
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| No | Positioning | Not listed | AI Agents promo carousel below the plan comparison | Added |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Sep 7, 2026 and Sep 14, 2026; the change is marked around the middle of the page, where AI Agents promo carousel below the plan comparison now appears.
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The two full-page captures with this change marked up are free with an account.
HubSpot, the last 90 days
Full history- Sep 14, 2026packagingHubSpot Service Starter adds AI Agents promo carousel for Customer Agent · this change
- Aug 31, 2026packagingHubspot Service Starter: Starter plan renamed to Starter Customer Platform
- Jul 20, 2026improvedHubspot Service Starter: Email template limit doubled (5,000 → 10,000) on Starter
- Jul 1, 2026packagingHubspot Service Starter cuts free Customer Agent trial from 28 to 14 days
- Jul 3, 2026decreaseHubspot Service Starter: price cut to $7/mo/seat + Free plan gains Revenue tools
Across CRM in the same window
All CRM changes- ZohoSep 14Zoho Expense Standard drops Multi-level approval, gains Zia AI suite
- FreshworksSep 14Freshworks: new MCP actions add-on ($15/1000) on Freshdesk plans
- SalesforceSep 7Salesforce Small Business axes Free Suite plan, leaves only Starter and Pro
- MicrosoftAug 31Microsoft Speech: Voice Live Pro Cached Input $40→$0.40; GPT Realtime 2 added
- PipedriveAug 5Pipedrive: Projects add-on price increase ($6.67→$16)
Questions about this change
Did HubSpot raise prices in September 2026?
No list-price increase was recorded between Sep 7, 2026 and Sep 14, 2026. The change Pulse detected was a product change: positioning.
What changed on HubSpot's pricing page between Sep 7, 2026 and Sep 14, 2026?
No positioning: Not listed → AI Agents promo carousel below the plan comparison, added. Pulse compared the captures it took on Sep 7, 2026 and Sep 14, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 4 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Service Starter: Starter plan renamed to Starter Customer Platform" on Aug 31, 2026; HubSpot has been tracked since 2025-01-01.