HubSpot Marketing Enterprise adds Content and Nurture AI agents in BETA
What happened
Between the Sep 14, 2026 and Sep 21, 2026 captures of HubSpot's pricing page, Pulse recorded one change: Marketing Hub Professional's highlighted feature list added two new AI agents, 'Content Agent' (BETA) and 'Nurture Agent' (BETA). The 'Agent Hub' bullet moved down to the Starter card the same week, so Professional still includes it via 'Marketing Hub Starter, plus:'; 'Omni-channel marketing automation' was dropped from the highlights while the plan tagline still advertises it. Prices, core seats. Pulse files it as a product change (feature added). Pulse's latest capture (Nov 2, 2026) lists Enterprise at $3,600.
It lands 35 days after HubSpot's previous change, "Hubspot Marketing Enterprise Marketing: seat pricing revealed ($45/$75/mo) + Pro/Ent feature swap" (Aug 17, 2026). Before that Pulse recorded "Hubspot Marketing Enterprise Marketing: Additional Core Seat pricing hidden (Pro/Enterprise) + more" (Aug 10, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Salesforce, Microsoft, Zoho, Freshworks and Pipedrive also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- AddedEnterpriseFeatureNot listedtwo new AI agents
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Feature | Not listed | two new AI agents | Added |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Sep 14, 2026 and Sep 21, 2026; the change is marked near the top of the page, where two new AI agents now appears.
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HubSpot, the last 90 days
Full historyDates are the day each change was detected, Eastern time.
- Nov 1, 2026ImprovementHubspot Marketing Enterprise trims social row, drops 3-year scheduling cap
- Sep 20, 2026Feature addedHubSpot Marketing Enterprise adds Content and Nurture AI agents in BETA This change
- Aug 17, 2026PackagingHubspot Marketing Enterprise Marketing: seat pricing revealed ($45/$75/mo) + Pro/Ent feature swap
- Aug 10, 2026PackagingHubspot Marketing Enterprise Marketing: Additional Core Seat pricing hidden (Pro/Enterprise) + more
Across CRM in the same window
All CRM changes- SalesforceSep 21Salesforce Small Business axes Products-by-role path, drops 5 SKUs
- MicrosoftSep 21Teams Premium now needs a Teams Enterprise license; Buy now removed
- ZohoSep 14Zoho Expense Standard drops Multi-level approval, gains Zia AI suite
- FreshworksSep 14Freshworks: new MCP actions add-on ($15/1000) on Freshdesk plans
- PipedriveAug 5Pipedrive: Projects add-on price increase ($6.67→$16)
Questions about this change
Did HubSpot raise prices in September 2026?
No list-price increase was recorded between Sep 14, 2026 and Sep 21, 2026 UTC. The change Pulse detected was a product change: feature added.
What changed on HubSpot's pricing page between Sep 14, 2026 and Sep 21, 2026 UTC?
Enterprise feature added: two new AI agents. Pulse compared the captures it took on Sep 14, 2026 and Sep 21, 2026 UTC; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 2 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Marketing Enterprise Marketing: seat pricing revealed ($45/$75/mo) + Pro/Ent feature swap" on Aug 17, 2026; HubSpot has been tracked since 2025-01-01.