HubSpot Marketing Starter Marketing Hub: seat pricing revealed, features rebalanced across tiers
What happened
Between the Aug 10, 2026 and Aug 17, 2026 captures of HubSpot's pricing page, Pulse recorded 3 changes: Additional Core Seat overage now priced — Professional $45/mo, Enterprise $75/mo (previously undisclosed). Starter +Messaging Insights BETA, +Data agent BETA; Professional +Marketing studio BETA, +Video creation & editing; Enterprise +Behavioral event triggers and reporting. Starter -Forms, -Ad retargeting, -Cookie Management Tools; Professional -Lead scoring, -Advanced personalization, -Teams, -Custom reporting; Enterprise -Organize teams, -Journey automation BETA. In detail: Features removed across Marketing Hub tiers: Starter lost Forms, Ad retargeting, and Cookie Management Tools; Professional lost Lead scoring, Advanced personalization, Teams, and Custom reporting; Enterprise lost Organize teams and Journey automation (BETA); New features added across Marketing Hub tiers: Starter gained Messaging Insights (BETA) and Data agent (BETA); Professional gained Marketing studio (BETA) and Video creation & editing; Enterprise gained Behavioral event triggers and reporting; Additional Core Seat overage pricing now publicly disclosed on Marketing Hub: Professional $45/mo/seat (beyond the included 3), Enterprise $75/mo/seat (beyond the included 5). Previously not shown. Pulse files it as a pricing change (feature removed, feature added, price revealed) with a neutral direction. Pulse's latest capture (Nov 9, 2026) lists Starter at $7, Professional at $800 and Enterprise at $3,600.
It lands 7 days after HubSpot's previous change, "Hubspot Marketing Starter Marketing: Additional Core Seat pricing hidden (Pro/Enterprise) + more" (Aug 10, 2026). Before that Pulse recorded "Hubspot Marketing Starter drops $9/1,000 credit rate, goes vague on pricing" (Jul 26, 2026), "Hubspot Marketing Starter rebrands Commerce Hub to Revenue Hub on pricing page" (Jun 24, 2026) and "Hubspot Marketing Starter price decreased ($9→$7/mo/seat)" (Jul 2, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Microsoft, Pipedrive and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- RemovedStarterFeatureFeaturesNot listed
- AddedStarterFeatureNot listedfeatures
- RevealedProfessional, EnterprisePrice visibility
BeforePrice hidden
AfterPrice listed: $45/mo/seat
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Feature | Features | Not listed | Removed |
| Starter | Feature | Not listed | features | Added |
| Professional, Enterprise | Price visibility | Price hidden | Price listed: $45/mo/seat | Revealed |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Aug 10, 2026 and Aug 17, 2026; the change is marked around the middle of the page, where "Price hidden" becomes "Price listed: $45/mo/seat".
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
HubSpot, the last 90 days
Full history- Sep 20, 2026ImprovementHubspot Marketing Starter gains Agent Hub, Agent Builder, Data Agent as Pro…
- Aug 17, 2026PackagingHubSpot Marketing Starter Marketing Hub: seat pricing revealed, features rebalanced across tiers This change
- Aug 10, 2026PackagingHubspot Marketing Starter Marketing: Additional Core Seat pricing hidden (Pro/Enterprise) + more
- Jul 26, 2026PackagingHubspot Marketing Starter drops $9/1,000 credit rate, goes vague on pricing
- Jul 2, 2026Price decreaseHubspot Marketing Starter price decreased ($9→$7/mo/seat)
- Jun 24, 2026PackagingHubspot Marketing Starter rebrands Commerce Hub to Revenue Hub on pricing page
- May 29, 2026Price decreaseHubspot Marketing Starter drops to $7/mo as discounts hit 65%
Across CRM in the same window
All CRM changes- ZohoAug 11Zoho Recruitstaffing Recruit: pricing table prices became visible ($0/$25/$50/$75)
- MicrosoftAug 10Microsoft Copilot 365 Copilot: 1-month free trial added to Business plans
- PipedriveAug 5Pipedrive: Projects add-on price increase ($6.67→$16)
- FreshworksJul 20Freshworks: free starter program ($0 for 1-2 agents/6mo) removed
Questions about this change
Did HubSpot raise prices in August 2026?
No list-price increase was recorded between Aug 10, 2026 and Aug 17, 2026. The change Pulse detected was a pricing change: feature removed, feature added, price revealed.
What changed on HubSpot's pricing page between Aug 10, 2026 and Aug 17, 2026?
Starter feature removed: Features; Starter feature added: features; Professional, Enterprise price visibility: Price hidden → Price listed: $45/mo/seat, revealed. Pulse compared the captures it took on Aug 10, 2026 and Aug 17, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 5 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Marketing Starter Marketing: Additional Core Seat pricing hidden (Pro/Enterprise) + more" on Aug 10, 2026; HubSpot has been tracked since 2025-01-01.