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Pricing change·Aug 10 → Aug 17, 2026·Week 34, 2026·Sales & Customer Relationship Management (CRM)

HubSpot Marketing Starter Marketing Hub: seat pricing revealed, features rebalanced across tiers

Additional Core Seat overage now priced — Professional $45/mo, Enterprise $75/mo (previously undisclosed). Starter +Messaging Insights BETA, +Data agent BETA; Professional +Marketing studio BETA, +Video creation & editing; Enterprise +Behavioral event triggers and reporting. Starter -Forms, -Ad retargeting, -Cookie Management Tools; Professional -Lead scoring, -Advanced personalization, -Teams, -Custom reporting; Enterprise -Organize teams, -Journey automation BETA

HubSpotPricingFeature removedFeature addedPrice revealed

What changed

Feature removed

Features removed across Marketing Hub tiers: Starter lost Forms, Ad retargeting, and Cookie Management Tools; Professional lost Lead scoring, Advanced personalization, Teams, and Custom reporting; Enterprise lost Organize teams and Journey automation (BETA).

Feature added

New features added across Marketing Hub tiers: Starter gained Messaging Insights (BETA) and Data agent (BETA); Professional gained Marketing studio (BETA) and Video creation & editing; Enterprise gained Behavioral event triggers and reporting.

Price revealed

Additional Core Seat overage pricing now publicly disclosed on Marketing Hub: Professional $45/mo/seat (beyond the included 3), Enterprise $75/mo/seat (beyond the included 5). Previously not shown.

Before and after

Aug 10, 2026 vs Aug 17, 2026
Pulse.
100%
Change 1 of 3 · feature removed

Features removed across Marketing Hub tiers: Starter lost Forms, Ad retargeting, and Cookie Management Tools; Professional lost Lead scoring, Advanced personalization, Teams, and Custom reporting; Enterprise lost Organize teams and Journey automation (BETA).

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