HubSpot Marketing Starter gains Agent Hub, Agent Builder, Data Agent as Pro d...
What happened
Between the Sep 14, 2026 and Sep 21, 2026 captures of HubSpot's pricing page, Pulse recorded one change: Starter gained Agent Hub, Agent Builder, and Data Agent (Messaging Insights BETA removed); Professional gained Content Agent and Nurture Agent, lost Omni-channel automation, and Agent Hub (moved to Starter). Pulse files it as a product change (feature change) with a neutral direction. The current page lists Starter at $7, Professional at $800 and Enterprise at $3,600.
It lands 35 days after HubSpot's previous change, "Hubspot Marketing Starter Marketing Hub: seat pricing revealed, features rebalanced across tiers" (Aug 17, 2026). Before that Pulse recorded "Hubspot Marketing Starter Marketing: Additional Core Seat pricing hidden (Pro/Enterprise) + more" (Aug 10, 2026), "Hubspot Marketing Starter drops $9/1,000 credit rate, goes vague on pricing" (Jul 27, 2026) and "Hubspot Marketing Starter rebrands Commerce Hub to Revenue Hub on pricing page" (Jun 24, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Salesforce, Microsoft, Zoho, Freshworks and Pipedrive also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter, Professional · FeatureAddedNo Agent HubAgent Hub
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter, Professional | Feature | No Agent Hub | Agent Hub | Added |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Sep 14, 2026 and Sep 21, 2026; the change is marked around the middle of the page, where Agent Hub now appears.
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HubSpot, the last 90 days
Full history- Sep 21, 2026improvedHubSpot Marketing Starter gains Agent Hub, Agent Builder, Data Agent as Pro d... · this change
- Aug 17, 2026improvedHubspot Marketing Starter Marketing Hub: seat pricing revealed, features rebalanced across tiers
- Aug 10, 2026improvedHubspot Marketing Starter Marketing: Additional Core Seat pricing hidden (Pro/Enterprise) + more
- Jul 27, 2026packagingHubspot Marketing Starter drops $9/1,000 credit rate, goes vague on pricing
- Jun 24, 2026packagingHubspot Marketing Starter rebrands Commerce Hub to Revenue Hub on pricing page
- Jul 3, 2026decreaseHubspot Marketing Starter price decreased ($9→$7/mo/seat)
Across CRM in the same window
All CRM changes- SalesforceSep 21Salesforce Small Business axes Products-by-role path, drops 5 SKUs
- MicrosoftSep 21Teams Premium now needs a Teams Enterprise license; Buy now removed
- ZohoSep 14Zoho Expense Standard drops Multi-level approval, gains Zia AI suite
- FreshworksSep 14Freshworks: new MCP actions add-on ($15/1000) on Freshdesk plans
- PipedriveAug 5Pipedrive: Projects add-on price increase ($6.67→$16)
Questions about this change
Did HubSpot raise prices in September 2026?
No list-price increase was recorded between Sep 14, 2026 and Sep 21, 2026. The change Pulse detected was a product change: feature change.
What changed on HubSpot's pricing page between Sep 14, 2026 and Sep 21, 2026?
Starter, Professional feature: No Agent Hub → Agent Hub, added. Pulse compared the captures it took on Sep 14, 2026 and Sep 21, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 5 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Marketing Starter Marketing Hub: seat pricing revealed, features rebalanced across tiers" on Aug 17, 2026; HubSpot has been tracked since 2025-01-01.