HubSpot Service Starter adds new-customers-only discount footnote
What happened
Between the Oct 26, 2026 and Nov 2, 2026 captures of HubSpot's pricing page, Pulse recorded one change: New footnote under the Service Hub Starter plan cards: discounts are available for new customers only. Pulse files it as a pricing change (discount change) with a neutral direction. The current page lists Starter at $7, Professional at $90, Enterprise at $150 and HubSpot Credits at $9 per 1,000 credits.
It lands 49 days after HubSpot's previous change, "Hubspot Service Starter adds AI Agents promo carousel for Customer Agent" (Sep 14, 2026). Before that Pulse recorded "Hubspot Service Starter: Starter plan renamed to Starter Customer Platform" (Aug 31, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Microsoft, Salesforce, Pipedrive, Zoho and ActiveCampaign also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · DiscountDiscount change
New footnote under the Service Hub Starter plan cards: discounts are available for new customers only.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Discount | New footnote under the Service Hub Starter plan cards: discounts are available for new customers only. | Discount change | |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Oct 26, 2026 and Nov 2, 2026; the change is marked near the top of the page.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
HubSpot, the last 90 days
Full history- Nov 2, 2026packagingHubSpot Service Starter adds new-customers-only discount footnote · this change
- Sep 14, 2026packagingHubspot Service Starter adds AI Agents promo carousel for Customer Agent
- Aug 31, 2026packagingHubspot Service Starter: Starter plan renamed to Starter Customer Platform
Across CRM in the same window
All CRM changes- MicrosoftOct 26Microsoft Microsoft365 365 rewrites Copilot AI bullets, drops webinars line from Teams
- SalesforceOct 26Salesforce Platform bundles Premier Success Plan free with Core, Advanced, Max
- PipedriveOct 26Pipedrive trims Projects add-on starting price to $16 a month
- ZohoOct 26Zoho Commerce: Starter plan: '1 pickup location' bullet removed and replaced with a 'Micro-store' feature bullet; prices…
- ActiveCampaignOct 26ActiveCampaign: Email/WhatsApp/Both channel selector removed from main pricing page; WhatsApp plans moved to a separate 'View…
Questions about this change
Did HubSpot raise prices in November 2026?
No list-price increase was recorded between Oct 26, 2026 and Nov 2, 2026. The change Pulse detected was a pricing change: discount change.
What changed on HubSpot's pricing page between Oct 26, 2026 and Nov 2, 2026?
New footnote under the Service Hub Starter plan cards: discounts are available for new customers only. Pulse compared the captures it took on Oct 26, 2026 and Nov 2, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 2 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Service Starter adds AI Agents promo carousel for Customer Agent" on Sep 14, 2026; HubSpot has been tracked since 2025-01-01.