HubSpot renames Deal pipeline row, raises cap to 15 pipelines
What happened
Between the Sep 17, 2026 and Sep 18, 2026 captures of HubSpot's pricing page, Pulse recorded one change: Sales Hub comparison-table row 'Deal pipeline' was renamed 'Pipelines'; its higher-tier value rose from 2 deal pipelines to up to 15 total pipelines per account across object types, while the lower tier's explicit 1-pipeline count no longer appears in that cell. Pulse files it as a packaging change (limit increase) with an upward direction. Pulse's latest capture (Oct 23, 2026) lists Starter at $7, Smart CRM Professional at $45, Smart CRM Enterprise at $75, Revenue Hub Professional at $85 and Sales Hub Professional at $90.
It lands one day after HubSpot's previous change, "HubSpot quietly caps Sales Hub Starter automation at 50 workflows" (Sep 17, 2026). Before that Pulse recorded "HubSpot Service Starter: Starter plan renamed to Starter Customer Platform" (Aug 31, 2026), "HubSpot CMS Content Hub: additional Core Seat pricing disclosed ($45/$75mo)" (Aug 17, 2026) and "HubSpot CMS Enterprise Content Hub: Additional Core Seat overage pricing revealed" (Aug 17, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Freshworks, Salesforce, Microsoft and Pipedrive also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · LimitChanged
Before2 deal pipelines
Afterup to 15 total pipelines per account
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Limit | 2 deal pipelines | up to 15 total pipelines per account | Changed |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Sep 17, 2026 and Sep 18, 2026; the change is marked around the middle of the page, where "2 deal pipelines" becomes "up to 15 total pipelines per account".
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The two full-page captures with this change marked up are free with an account.
HubSpot, the last 90 days
Full history- Sep 21, 2026improvedHubSpot Sales Enterprise swaps AI transcript enrichment for standard sandbox ...
- Sep 21, 2026improvedHubSpot Sales Starter Sales Hub: Agent Hub democratized to Starter tier + feature repackaging
- Sep 21, 2026improvedHubSpot Service Enterprise drops AI transcript enrichment from Enterprise plan
- Sep 18, 2026improvedHubSpot renames Deal pipeline row, raises cap to 15 pipelines · this change
- Sep 17, 2026improvedHubSpot quietly caps Sales Hub Starter automation at 50 workflows
- Sep 14, 2026packagingHubSpot Service Starter adds AI Agents promo carousel for Customer Agent
- Sep 14, 2026packagingHubSpot Suite Starter Starter swaps itemized features for named Hubs, exposes 1,000-contact...
- Aug 31, 2026packagingHubSpot Service Starter: Starter plan renamed to Starter Customer Platform
- Aug 17, 2026packagingHubSpot CMS Content Hub: additional Core Seat pricing disclosed ($45/$75mo)
- Aug 17, 2026packagingHubSpot CMS Enterprise Content Hub: Additional Core Seat overage pricing revealed
Across CRM in the same window
All CRM changes- ZohoSep 14Zoho Expense Standard drops Multi-level approval, gains Zia AI suite
- FreshworksSep 14Freshworks: new MCP actions add-on ($15/1000) on Freshdesk plans
- SalesforceSep 7Salesforce Small Business axes Free Suite plan, leaves only Starter and Pro
- MicrosoftAug 31Microsoft Speech: Voice Live Pro Cached Input $40→$0.40; GPT Realtime 2 added
- PipedriveAug 5Pipedrive: Projects add-on price increase ($6.67→$16)
Questions about this change
Did HubSpot raise prices in September 2026?
No list-price increase was recorded between Sep 17, 2026 and Sep 18, 2026. The change Pulse detected was a packaging change: limit increase.
What changed on HubSpot's pricing page between Sep 17, 2026 and Sep 18, 2026?
Limit: 2 deal pipelines → up to 15 total pipelines per account, changed. Pulse compared the captures it took on Sep 17, 2026 and Sep 18, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 43 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "HubSpot quietly caps Sales Hub Starter automation at 50 workflows" on Sep 17, 2026; HubSpot has been tracked since 2025-01-01.