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HubSpotPricing change · Feature change · Price revealed · Aug 10 → Aug 17, 2026

HubSpot Marketing Enterprise Marketing: seat pricing revealed ($45/$75/mo) + Pro/Ent feature swap

Verified Aug 17, 2026Sales & Customer Relationship Management (CRM)Direction: up
The changeLead scoring — removed.
Before · Aug 10Lead scoring
After · Aug 17No Lead scoring
removed
2 changes2 capturesAug 10, 2026 → Aug 17, 2026

What happened

Between the Aug 10, 2026 and Aug 17, 2026 captures of HubSpot's pricing page, Pulse recorded 2 changes: Additional Core Seats pricing now shown on both plan cards — Professional $45/mo, Enterprise $75/mo (previously not disclosed). Professional swapped Lead scoring, Advanced personalization, Teams, Custom reporting for Marketing studio BETA and Video creation & editing; Enterprise swapped Organize teams and Journey automation BETA for Behavioral event triggers and reporting. In detail: Pro: removed Lead scoring, Adv personalization, Teams, Custom reporting; added Marketing studio BETA, Video creation. Ent: removed Organize teams, Journey automation BETA; added Behavioral triggers & reporting; Additional Core Seats pricing now publicly disclosed on the pricing page: Professional plan extra seats start at $45/mo, Enterprise plan extra seats start at $75/mo (previously not shown on either plan card). Pulse files it as a pricing change (feature change, price revealed) with an upward direction. Pulse's latest capture (Sep 21, 2026) lists Enterprise at $3,600.

It lands 7 days after HubSpot's previous change, "Hubspot Marketing Enterprise Marketing: Additional Core Seat pricing hidden (Pro/Enterprise) + more" (Aug 10, 2026). Before that Pulse recorded "Hubspot Marketing Enterprise cuts AI agent credit cost 50%" (May 26, 2026). HubSpot has been tracked since 2025-01-01.

In the same window Zoho, Microsoft, Pipedrive and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • — · FeatureRemoved
    Lead scoringNo Lead scoring
  • Enterprise · Price visibilityRevealed
    Price hiddenPrice listed

Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of HubSpot's pricing page (hubspot.com) from Aug 10, 2026 and Aug 17, 2026; the change is marked around the middle of the page, where the Lead scoring no longer appears.

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The two full-page captures with this change marked up are free with an account.

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HubSpot, the last 90 days

Full history
  1. Sep 21, 2026improvedHubspot Marketing Enterprise adds Content and Nurture AI agents in BETA
  2. Aug 17, 2026packagingHubSpot Marketing Enterprise Marketing: seat pricing revealed ($45/$75/mo) + Pro/Ent feature swap · this change
  3. Aug 10, 2026improvedHubspot Marketing Enterprise Marketing: Additional Core Seat pricing hidden (Pro/Enterprise) + more
  4. May 26, 2026improvedHubspot Marketing Enterprise cuts AI agent credit cost 50%

Across CRM in the same window

All CRM changes
  1. ZohoAug 11Zoho Recruitstaffing Recruit: pricing table prices became visible ($0/$25/$50/$75)
  2. MicrosoftAug 10Microsoft Copilot 365 Copilot: 1-month free trial added to Business plans
  3. PipedriveAug 5Pipedrive: Projects add-on price increase ($6.67→$16)
  4. FreshworksJul 20Freshworks: free starter program ($0 for 1-2 agents/6mo) removed

Questions about this change

Did HubSpot raise prices in August 2026?

No list-price increase was recorded between Aug 10, 2026 and Aug 17, 2026. The change Pulse detected was a pricing change: feature change, price revealed.

What changed on HubSpot's pricing page between Aug 10, 2026 and Aug 17, 2026?

Feature: Lead scoring → No Lead scoring, removed; Enterprise price visibility: Price hidden → Price listed, revealed. Pulse compared the captures it took on Aug 10, 2026 and Aug 17, 2026; the before/after table above lists each item as written on the page.

How often does HubSpot change its pricing?

Pulse recorded 2 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Marketing Enterprise Marketing: Additional Core Seat pricing hidden (Pro/Enterprise) + more" on Aug 10, 2026; HubSpot has been tracked since 2025-01-01.