HubSpot Sales Starter Sales Hub: Agent Hub democratized to Starter tier + feature repackaging
What happened
Between the Sep 14, 2026 and Sep 21, 2026 captures of HubSpot's pricing page, Pulse recorded one change: Agent Hub moved from Professional to Starter (now included at lower tier); Starter gained Agent Builder and Notetaker; Professional gained Deal Plans (BETA) and Sequences but lost Sales workspace; Enterprise lost AI transcript enrichment (BETA) but gained a Standard sandbox account. In detail: Sales Hub repackaged: Agent Hub moved Pro to Starter; Starter +Agent Builder/Notetaker; Pro +Deal Plans(BETA)/Sequences, -Sales workspace; Enterprise -AI transcript enrichment, +sandbox account. Pulse files it as a product change (feature change) with a neutral direction. The current page lists Starter at $7, Professional at $90 and Enterprise at $150.
It lands 70 days after HubSpot's previous change, "Hubspot Sales Starter quietly drops Custom Channels API from Sales Hub Enterp" (Jul 13, 2026). Before that Pulse recorded "Hubspot Sales Starter: price cut $9→$7/mo/seat + AI agent reshuffle" (Jul 3, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Salesforce, Microsoft, Zoho, Freshworks and Pipedrive also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter, Enterprise · FeatureFeature change
Sales Hub repackaged: Agent Hub moved Pro to Starter; Starter +Agent Builder/Notetaker; Pro +Deal Plans(BETA)/Sequences, -Sales workspace; Enterprise -AI transcript enrichment, +sandbox account
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter, Enterprise | Feature | Sales Hub repackaged: Agent Hub moved Pro to Starter; Starter +Agent Builder/Notetaker; Pro +Deal Plans(BETA)/Sequences, -Sales workspace; Enterprise -AI transcript enrichment, +sandbox account | Feature change | |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Sep 14, 2026 and Sep 21, 2026; the change is marked near the top of the page.
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HubSpot, the last 90 days
Full history- Sep 21, 2026improvedHubSpot Sales Starter Sales Hub: Agent Hub democratized to Starter tier + feature repackaging · this change
- Jul 13, 2026packagingHubspot Sales Starter quietly drops Custom Channels API from Sales Hub Enterp...
- Jul 3, 2026decreaseHubspot Sales Starter: price cut $9→$7/mo/seat + AI agent reshuffle
Across CRM in the same window
All CRM changes- SalesforceSep 21Salesforce Small Business axes Products-by-role path, drops 5 SKUs
- MicrosoftSep 21Teams Premium now needs a Teams Enterprise license; Buy now removed
- ZohoSep 14Zoho Expense Standard drops Multi-level approval, gains Zia AI suite
- FreshworksSep 14Freshworks: new MCP actions add-on ($15/1000) on Freshdesk plans
- PipedriveAug 5Pipedrive: Projects add-on price increase ($6.67→$16)
Questions about this change
Did HubSpot raise prices in September 2026?
No list-price increase was recorded between Sep 14, 2026 and Sep 21, 2026. The change Pulse detected was a product change: feature change.
What changed on HubSpot's pricing page between Sep 14, 2026 and Sep 21, 2026?
Sales Hub repackaged: Agent Hub moved Pro to Starter; Starter +Agent Builder/Notetaker; Pro +Deal Plans(BETA)/Sequences, -Sales workspace; Enterprise -AI transcript enrichment, +sandbox account. Pulse compared the captures it took on Sep 14, 2026 and Sep 21, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 2 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Sales Starter quietly drops Custom Channels API from Sales Hub Enterp..." on Jul 13, 2026; HubSpot has been tracked since 2025-01-01.