HubSpot Service Starter: Starter plan renamed to Starter Customer Platform
What happened
Between the Aug 24, 2026 and Aug 31, 2026 captures of HubSpot's pricing page, Pulse recorded one change: Starter plan renamed to "Starter Customer Platform" (starting price unchanged at $7/mo/seat, list $20/mo/seat; features unchanged). In detail: Starter plan renamed to 'Starter Customer Platform' (starting price $7/mo/seat, $20/mo/seat, and included features unchanged). Pulse files it as a packaging change (plan renamed) with a neutral direction. Pulse's latest capture (Sep 14, 2026) lists Starter at $7, Professional at $90, Enterprise at $150 and HubSpot Credits at $9 per 1,000 credits.
It lands 42 days after HubSpot's previous change, "Hubspot Service Starter: Email template limit doubled (5,000 → 10,000) on Starter" (Jul 20, 2026). Before that Pulse recorded "Hubspot Service Starter cuts free Customer Agent trial from 28 to 14 days" (Jul 1, 2026), "Hubspot Service Starter: price cut to $7/mo/seat + Free plan gains Revenue tools" (Jul 3, 2026) and "Hubspot Service Starter reveals $9/1K credits pricing publicly" (Jun 8, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Microsoft, Zoho, Pipedrive and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · PlanRenamed
BeforeStarter plan
After'Starter Customer Platform'
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Plan | Starter plan | 'Starter Customer Platform' | Renamed |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Aug 24, 2026 and Aug 31, 2026; the change is marked near the top of the page, where "Starter plan" becomes "'Starter Customer Platform'".
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HubSpot, the last 90 days
Full history- Sep 14, 2026packagingHubspot Service Starter adds AI Agents promo carousel for Customer Agent
- Aug 31, 2026packagingHubSpot Service Starter: Starter plan renamed to Starter Customer Platform · this change
- Jul 20, 2026improvedHubspot Service Starter: Email template limit doubled (5,000 → 10,000) on Starter
- Jul 1, 2026packagingHubspot Service Starter cuts free Customer Agent trial from 28 to 14 days
- Jul 3, 2026decreaseHubspot Service Starter: price cut to $7/mo/seat + Free plan gains Revenue tools
- Jun 8, 2026packagingHubspot Service Starter reveals $9/1K credits pricing publicly
Across CRM in the same window
All CRM changes- MicrosoftAug 31Microsoft Speech: Voice Live Pro Cached Input $40→$0.40; GPT Realtime 2 added
- ZohoAug 11Zoho Recruitstaffing Recruit: pricing table prices became visible ($0/$25/$50/$75)
- PipedriveAug 5Pipedrive: Projects add-on price increase ($6.67→$16)
- FreshworksJul 20Freshworks: free starter program ($0 for 1-2 agents/6mo) removed
Questions about this change
Did HubSpot raise prices in August 2026?
No list-price increase was recorded between Aug 24, 2026 and Aug 31, 2026. The change Pulse detected was a packaging change: plan renamed.
What changed on HubSpot's pricing page between Aug 24, 2026 and Aug 31, 2026?
Starter plan: Starter plan → 'Starter Customer Platform', renamed. Pulse compared the captures it took on Aug 24, 2026 and Aug 31, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 4 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Service Starter: Email template limit doubled (5,000 → 10,000) on Starter" on Jul 20, 2026; HubSpot has been tracked since 2025-01-01.