HubSpot Suite Enterprise Implements Significant Price Increases for Enterprise and Professional Plans, Raising Costs by 9% and 11% Respectively
What happened
Between the Apr 1, 2025 and Jul 6, 2025 captures of HubSpot's pricing page, Pulse recorded 5 changes: Enterprise Customer Platform renamed to simply 'Enterprise'; Enterprise Customer Platform increased from $4,300/mo to $4,700/mo (9% increase); Breeze Customer Agent (100 HubSpot Credits per conversation) added to Professional and Enterprise plans across multiple hubs; Professional Customer Platform increased from $1,170/mo to $1,300/mo (11% increase); Professional Customer Platform renamed to simply 'Professional'. Pulse files it as a pricing change (plan renamed, price increase, feature added) with an upward direction. Pulse's latest capture (Aug 17, 2026) lists Starter Customer Platform at $7, Professional at $1,300, Enterprise at $4,700, Additional Core Seat at $45 and Additional Core Seat at $75.
HubSpot's previous recorded change was "Hubspot Suite Enterprise Unveils Major Pricing Restructure with Significant Discounts on Professional and Enterprise Plans" (Q4 2024). Before that Pulse recorded "Hubspot Suite Enterprise Reduces Professional Plan Price by 33% to $1,080/mo, Renames CRM Suite to Customer Platform" (Mar 2024) and "Hubspot Suite Enterprise Introduces Clearbit Data Enrichment Feature for Enhanced Marketing Targeting and Automated Outreach" (Q4 2023). HubSpot has been tracked since 2025-01-01.
In the same window Salesforce, Zoho and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise · PlanRenamed
BeforeEnterprise Customer Platform
Aftersimply 'Enterprise'
- Enterprise · Price+9%$4,300/mo$4,700/mo
- HubSpot Credits, Professional, Enterprise · FeatureFeature added
Breeze Customer Agent (100 HubSpot Credits per conversation) added to Professional and Enterprise plans across multiple hubs
- Professional · Price+11%$1,170/mo$1,300/mo
- Professional · PlanRenamed
BeforeProfessional Customer Platform
Aftersimply 'Professional'
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Plan | Enterprise Customer Platform | simply 'Enterprise' | Renamed |
| Enterprise | Price | $4,300/mo | $4,700/mo | +9% |
| HubSpot Credits, Professional, Enterprise | Feature | Breeze Customer Agent (100 HubSpot Credits per conversation) added to Professional and Enterprise plans across multiple hubs | Feature added | |
| Professional | Price | $1,170/mo | $1,300/mo | +11% |
| Professional | Plan | Professional Customer Platform | simply 'Professional' | Renamed |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Apr 1, 2025 and Jul 6, 2025; the change is marked on the page, where enterprise price reads $4,300/mo and then $4,700/mo.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
HubSpot, pricing history
Full history- Week 3, 2026packagingHubspot Suite Enterprise launches Data Agent GA, revamps Commerce Hub card
- Week 2, 2026packagingHubspot Suite Enterprise reshuffles hub highlights, adds health scores
- Q3 2025packagingHubspot Suite Enterprise Introduces HubSpot Credits System with 5,000 Credits for Professional and 10,000 for Enterprise Plans
- Q2 2025improvedHubSpot Suite Enterprise Implements Significant Price Increases for Enterprise and Professional Plans, Raising Costs by 9% and 11% Respectively · this change
- Q4 2024packagingHubspot Suite Enterprise Unveils Major Pricing Restructure with Significant Discounts on Professional and Enterprise Plans
- Mar 2024packagingHubspot Suite Enterprise Reduces Professional Plan Price by 33% to $1,080/mo, Renames CRM Suite to Customer Platform
- Q4 2023improvedHubspot Suite Enterprise Introduces Clearbit Data Enrichment Feature for Enhanced Marketing Targeting and Automated Outreach
Across CRM in the same window
All CRM changes- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- ZohoJan 11Zoho Sprints Premier Plan Enhances Features with New Layout Rules Addition
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
Questions about this change
Did HubSpot raise prices in July 2025?
Yes. Pulse captured HubSpot's pricing page on Apr 1, 2025 and again on Jul 6, 2025 and recorded 2 price increases: Enterprise: $4,300/mo → $4,700/mo (+9%); Professional: $1,170/mo → $1,300/mo (+11%).
What changed on HubSpot's pricing page between Apr 1, 2025 and Jul 6, 2025?
Enterprise plan: Enterprise Customer Platform → simply 'Enterprise', renamed; Enterprise price: $4,300/mo → $4,700/mo (+9%); Breeze Customer Agent (100 HubSpot Credits per conversation) added to Professional and Enterprise plans across multiple hubs; Professional price: $1,170/mo → $1,300/mo (+11%); Professional plan: Professional Customer Platform → simply 'Professional', renamed. Pulse compared the captures it took on Apr 1, 2025 and Jul 6, 2025; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 0 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Suite Enterprise Unveils Major Pricing Restructure with Significant Discounts on Professional and Enterprise Plans" in Q4 2024; HubSpot has been tracked since 2025-01-01.