HubSpot CMS Starter Increases Starter Customer Platform Pricing by 25% to $15/mo/seat, Clarifies Content Hub Starter Pricing Display
What happened
Between the Jan 1, 2025 and Apr 1, 2025 captures of HubSpot's pricing page, Pulse recorded 2 changes: Content Hub Starter pricing display clarified from '$15/mo' (with 'Includes 1 seat' note) to explicit '$15/mo/seat' format; Starter Customer Platform base pricing increased from $12/mo to $15/mo/seat (25% increase). Pulse files it as a pricing change (metric change, price increase) with an upward direction. Pulse's latest capture (Aug 17, 2026) lists Starter at $7, Professional at $450 and Enterprise at $1,500.
This is the first pricing-page change Pulse has recorded for HubSpot. HubSpot has been tracked since 2025-01-01.
In the same window Zoho and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · Pricing modelMetric change
Content Hub Starter pricing display clarified from '$15/mo' (with 'Includes 1 seat' note) to explicit '$15/mo/seat' format
- Starter · Price—$12/mo$15/mo/seat
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Pricing model | Content Hub Starter pricing display clarified from '$15/mo' (with 'Includes 1 seat' note) to explicit '$15/mo/seat' format | Metric change | |
| Starter | Price | $12/mo | $15/mo/seat | — |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Jan 1, 2025 and Apr 1, 2025; the change is marked on the page, where starter price reads $12/mo and then $15/mo/seat.
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The two full-page captures with this change marked up are free with an account.
HubSpot, pricing history
Full history- Jan 11, 2026packagingHubspot CMS Starter Removes Promotional Discount on Starter Plan, Increasing Monthly Price to $15 from $20
- Q3 2025improvedHubspot CMS Starter Introduces AI-Powered Customer Agent for 24/7 Support, Enhancing Service with HubSpot Credits
- Q2 2025packagingHubspot CMS Starter Cuts Content Hub Starter Annual Pricing by 40% to $9/Month per Seat
- Q1 2025packagingHubSpot CMS Starter Increases Starter Customer Platform Pricing by 25% to $15/mo/seat, Clarifies Content Hub Starter Pricing Display · this change
Across CRM in the same window
All CRM changes- ZohoJan 11Zoho Sprints Premier Plan Enhances Features with New Layout Rules Addition
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
- ZohoJan 11Zoho Sprints Elite Plan Now Offers Unlimited User Capacity
- ZohoJan 11Zoho Sprints Launches Enterprise Plan at $7.50/User/Month with Advanced Features and 250GB Storage
- ZohoJan 11Zoho Sprints Introduces Generative AI Integration to Starter Plan, Enhancing Accessibility and Functionality
Questions about this change
Did HubSpot raise prices in April 2025?
Yes. Pulse captured HubSpot's pricing page on Jan 1, 2025 and again on Apr 1, 2025 and recorded 1 price increase: Starter: $12/mo → $15/mo/seat.
What changed on HubSpot's pricing page between Jan 1, 2025 and Apr 1, 2025?
Content Hub Starter pricing display clarified from '$15/mo' (with 'Includes 1 seat' note) to explicit '$15/mo/seat' format; Starter price: $12/mo → $15/mo/seat. Pulse compared the captures it took on Jan 1, 2025 and Apr 1, 2025; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 0 other pricing-page changes for HubSpot in the 90 days before this one; HubSpot has been tracked since 2025-01-01.