HubSpot Suite Starter Reduces Free Tier User Limit by 60%, Now Allowing Only 2 Users
What happened
Between the Jul 1, 2024 and Mar 1, 2025 captures of HubSpot's pricing page, Pulse recorded 3 changes: Free tier email templates decreased from 5 templates to 3 templates (40% reduction); Free tier user limit decreased from 5 users to 2 users (60% reduction); Breeze Intelligence added as new enhancement option in pricing navigation menu. Pulse files it as a packaging change (limit decrease, feature added) with a downward direction. Pulse's latest capture (Sep 14, 2026) lists Starter at $7, Professional at $1,300 and Enterprise at $4,700.
HubSpot's previous recorded change was "Hubspot Suite Starter Professional Customer Platform Price Increased by 8.3% to $1,170/mo" (Q2 2024). HubSpot has been tracked since 2025-01-01.
In the same window Salesforce, Zoho and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · LimitChanged5 templates3 templates
- — · Limit−60%5 users2 users
- — · FeatureAddedNo Breeze IntelligenceBreeze Intelligence
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Limit | 5 templates | 3 templates | Changed |
| — | Limit | 5 users | 2 users | −60% |
| — | Feature | No Breeze Intelligence | Breeze Intelligence | Added |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Jul 1, 2024 and Mar 1, 2025; the change is marked on the page, where "5 templates" becomes "3 templates".
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HubSpot, the last 90 days
Full history- Jan 11, 2026packagingHubspot Suite Starter Increases Promotional Discount on Starter Customer Platform from 40% to 55%
- Q3 2025improvedHubspot Suite Starter Transitions to Data Management with Major Renaming of Operations Hubs and Feature Descriptions
- Q2 2025packagingHubspot Suite Starter Reduces Starter Customer Platform Price by 40% to $9/mo, Enhancing Accessibility for New Customers
- Q4 2024packagingHubSpot Suite Starter Reduces Free Tier User Limit by 60%, Now Allowing Only 2 Users · this change
- Q2 2024packagingHubspot Suite Starter Professional Customer Platform Price Increased by 8.3% to $1,170/mo
Across CRM in the same window
All CRM changes- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- ZohoJan 11Zoho Sprints Premier Plan Enhances Features with New Layout Rules Addition
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
Questions about this change
Did HubSpot raise prices in March 2025?
No list-price increase was recorded between Jul 1, 2024 and Mar 1, 2025. The change Pulse detected was a packaging change: limit decrease, feature added.
What changed on HubSpot's pricing page between Jul 1, 2024 and Mar 1, 2025?
Limit: 5 templates → 3 templates, changed; limit: 5 users → 2 users (−60%); feature: No Breeze Intelligence → Breeze Intelligence, added. Pulse compared the captures it took on Jul 1, 2024 and Mar 1, 2025; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 1 other pricing-page change for HubSpot in the 90 days before this one; the previous change was "Hubspot Suite Starter Professional Customer Platform Price Increased by 8.3% to $1,170/mo" in Q2 2024; HubSpot has been tracked since 2025-01-01.