HubSpot Service Enterprise Introduces Credit-Based Pricing for Breeze Customer Agent, Transitioning from Beta to Paid Model
What happened
Between the Apr 1, 2025 and Jul 6, 2025 captures of HubSpot's pricing page, Pulse recorded 4 changes: Breeze Customer Agent converted from Beta feature to credit-based pricing model (100 HubSpot Credits per conversation for both tiers); Customer success workspace graduated from Beta to general availability; Teams capacity limits added: Professional plan limited to 10 teams, Enterprise plan to 300 teams; Organize teams feature added to Enterprise plan (up to 300 teams plus ways to organize them). Pulse files it as a packaging change (feature change, limit lowered, feature added). Pulse's latest capture (Nov 9, 2026) lists Starter at $7, Professional at $90, Enterprise at $150 and HubSpot Credits at $9 per 1,000 credits.
HubSpot's previous recorded change was "Hubspot Service Enterprise Service Hub Enterprise Plan Price Increased by 15.4% to $150/mo/seat" (Q2 2024). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Salesforce and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Changed—Feature
BeforeBeta feature
Aftercredit-based pricing model
- Changed—FeatureBetageneral availability
- AddedProfessional, EnterpriseLimitNot listedTeams capacity limits
- AddedEnterpriseFeatureNot listedOrganize teams feature
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | Beta feature | credit-based pricing model | Changed |
| — | Feature | Beta | general availability | Changed |
| Professional, Enterprise | Limit | Not listed | Teams capacity limits | Added |
| Enterprise | Feature | Not listed | Organize teams feature | Added |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Apr 1, 2025 and Jul 6, 2025; the change is marked on the page, where "Beta" becomes "general availability".
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HubSpot, pricing history
Full history- Q1 2026PackagingHubspot Service Enterprise splits into 4 tiers with $9 Starter and free trial
- Week of Jan 5, 2026ImprovementHubspot Service Enterprise swaps Conversational bots for Intelligence tab
- Q3 2025PackagingHubspot Service Enterprise Introduces 5,000 HubSpot Credits Allocation to Enterprise Plan, Enhancing Value for Customers
- Q2 2025Limit loweredHubSpot Service Enterprise Introduces Credit-Based Pricing for Breeze Customer Agent, Transitioning from Beta to Paid Model This change
- Q2 2024Price increaseHubspot Service Enterprise Service Hub Enterprise Plan Price Increased by 15.4% to $150/mo/seat
Across CRM in the same window
All CRM changes- ZohoJan 14Zoho Subscriptions Introduces In-App Purchase Management to Premium Plan, Enhancing User Experience and Value
- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
Questions about this change
Did HubSpot raise prices in July 2025?
No list-price increase was recorded between Apr 1, 2025 and Jul 6, 2025. The change Pulse detected was a packaging change: feature change, limit lowered, feature added.
What changed on HubSpot's pricing page between Apr 1, 2025 and Jul 6, 2025?
Feature: Beta feature → credit-based pricing model, changed; feature: Beta → general availability, changed; Professional, Enterprise limit added: Teams capacity limits; Enterprise feature added: Organize teams feature. Pulse compared the captures it took on Apr 1, 2025 and Jul 6, 2025; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 0 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Service Enterprise Service Hub Enterprise Plan Price Increased by 15.4% to $150/mo/seat" in Q2 2024; HubSpot has been tracked since 2025-01-01.