HubSpot Suite Starter Reduces Professional Plan Pricing by 32.5% to $1,080/month, Renames CRM Suite to Customer Platform
What happened
Between the Mar 1, 2024 and Apr 1, 2024 captures of HubSpot's pricing page, Pulse recorded 3 changes: CRM Suite renamed to Customer Platform across all tiers; Professional plan pricing decreased from $1,600/month to $1,080/month (32.5% decrease); Starter plan pricing decreased from $20/month to $15/month (25% decrease). Pulse files it as a pricing change (plan renamed, price decrease) with a downward direction. Pulse's latest capture (Sep 14, 2026) lists Starter at $7, Professional at $1,300 and Enterprise at $4,700.
This is the first pricing-page change Pulse has recorded for HubSpot. HubSpot has been tracked since 2025-01-01.
In the same window Salesforce, Zoho and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PlanRenamedCRM SuiteCustomer Platform
- Professional · Price−32%$1,600/month$1,080/month
- Starter · Price−25%$20/month$15/month
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Plan | CRM Suite | Customer Platform | Renamed |
| Professional | Price | $1,600/month | $1,080/month | −32% |
| Starter | Price | $20/month | $15/month | −25% |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Mar 1, 2024 and Apr 1, 2024; the change is marked near the top of the page, where professional price reads $1,600/month and then $1,080/month.
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HubSpot, pricing history
Full history- Q2 2025packagingHubspot Suite Starter Reduces Starter Customer Platform Price by 40% to $9/mo, Enhancing Accessibility for New Customers
- Q4 2024packagingHubspot Suite Starter Reduces Free Tier User Limit by 60%, Now Allowing Only 2 Users
- Q2 2024packagingHubspot Suite Starter Professional Customer Platform Price Increased by 8.3% to $1,170/mo
- Mar 2024decreaseHubSpot Suite Starter Reduces Professional Plan Pricing by 32.5% to $1,080/month, Renames CRM Suite to Customer Platform · this change
Across CRM in the same window
All CRM changes- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- ZohoJan 11Zoho Sprints Premier Plan Enhances Features with New Layout Rules Addition
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
Questions about this change
Did HubSpot raise prices in April 2024?
No — prices went down. Between Mar 1, 2024 and Apr 1, 2024 HubSpot's pricing page showed 2 price cuts: Professional: $1,600/month → $1,080/month (−32%); Starter: $20/month → $15/month (−25%).
What changed on HubSpot's pricing page between Mar 1, 2024 and Apr 1, 2024?
Plan: CRM Suite → Customer Platform, renamed; Professional price: $1,600/month → $1,080/month (−32%); Starter price: $20/month → $15/month (−25%). Pulse compared the captures it took on Mar 1, 2024 and Apr 1, 2024; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 0 other pricing-page changes for HubSpot in the 90 days before this one; HubSpot has been tracked since 2025-01-01.