HubSpot Service Starter Reduces Starter Plan Pricing by 40% to $9/mo/seat, Enhancing Accessibility for Customers
What happened
Between the Feb 1, 2025 and Jul 6, 2025 captures of HubSpot's pricing page, Pulse recorded 3 changes: Starter Customer Platform decreased from $15/mo/seat to $9/mo/seat (40% decrease, billed annually); 40% promotional discount added for Starter plans showing 'was $15' crossed out pricing; Service Hub Starter decreased from $15/mo/seat to $9/mo/seat (40% decrease, billed annually). Pulse files it as a pricing change (price decrease, discount added) with a downward direction. Pulse's latest capture (Sep 14, 2026) lists Starter at $7, Professional at $90, Enterprise at $150 and HubSpot Credits at $9 per 1,000 credits.
HubSpot's previous recorded change was "Hubspot Service Starter Launches Service Hub Enterprise Plan at $150/mo/seat, Enhancing Help Desk Software with Advanced Features and $3,500 Onboarding Fee" (Q4 2024). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Salesforce and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · Price−40%$15/mo/seat$9/mo/seat
- Starter · DiscountAddedNo promotional discount40% promotional discount
- Starter · Price−40%$15/mo/seat$9/mo/seat
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Price | $15/mo/seat | $9/mo/seat | −40% |
| Starter | Discount | No promotional discount | 40% promotional discount | Added |
| Starter | Price | $15/mo/seat | $9/mo/seat | −40% |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Feb 1, 2025 and Jul 6, 2025; the change is marked on the page, where starter price reads $15/mo/seat and then $9/mo/seat.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
HubSpot, the last 90 days
Full history- Feb 23, 2026packagingHubspot Service Starter adds free 28-day Customer Agent trial to Pro and Enterprise
- Jan 13, 2026packagingHubspot Service Starter Increases Promotional Discount to 55% Off Starter Customer Platform
- Q3 2025improvedHubspot Service Starter Introduces Credits System with 500 Credits in Service Hub Starter, Enhancing Value for Users
- Q2 2025packagingHubSpot Service Starter Reduces Starter Plan Pricing by 40% to $9/mo/seat, Enhancing Accessibility for Customers · this change
- Q4 2024improvedHubspot Service Starter Launches Service Hub Enterprise Plan at $150/mo/seat, Enhancing Help Desk Software with Advanced Features and $3,500 Onboarding Fee
Across CRM in the same window
All CRM changes- ZohoJan 14Zoho Subscriptions Introduces In-App Purchase Management to Premium Plan, Enhancing User Experience and Value
- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
Questions about this change
Did HubSpot raise prices in July 2025?
No — prices went down. Between Feb 1, 2025 and Jul 6, 2025 HubSpot's pricing page showed 2 price cuts: Starter: $15/mo/seat → $9/mo/seat (−40%); Starter: $15/mo/seat → $9/mo/seat (−40%).
What changed on HubSpot's pricing page between Feb 1, 2025 and Jul 6, 2025?
Starter price: $15/mo/seat → $9/mo/seat (−40%); Starter discount: No promotional discount → 40% promotional discount, added; Starter price: $15/mo/seat → $9/mo/seat (−40%). Pulse compared the captures it took on Feb 1, 2025 and Jul 6, 2025; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 1 other pricing-page change for HubSpot in the 90 days before this one; the previous change was "Hubspot Service Starter Launches Service Hub Enterprise Plan at $150/mo/seat, Enhancing Help Desk Software with Advanced Features and $3,500 Onboarding Fee" in Q4 2024; HubSpot has been tracked since 2025-01-01.