HubSpot Sales Enterprise Introduces 20% Price Decrease on Starter Customer Platform with Additional Promotional Discount
What happened
Between the Dec 1, 2024 and Jan 1, 2025 captures of HubSpot's pricing page, Pulse recorded 2 changes: Starter Customer Platform promotional discount introduced: 'ADDITIONAL 20% OFF' badge added (replacing 'MOST POPULAR'); Starter Customer Platform base price decreased from $15/mo to $12/mo (20% decrease). Pulse files it as a pricing change (discount added, price decrease) with a downward direction. Pulse's latest capture (Sep 21, 2026) lists Starter at $7, Professional at $90, Enterprise at $150 and HubSpot Credits at $9 per 1,000 credits.
This is the first pricing-page change Pulse has recorded for HubSpot. HubSpot has been tracked since 2025-01-01.
In the same window Zoho and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · DiscountAdded
BeforeNot listed
AfterStarter Customer Platform promotional discount
- Starter · Price−20%$15/mo$12/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Discount | Not listed | Starter Customer Platform promotional discount | Added |
| Starter | Price | $15/mo | $12/mo | −20% |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Dec 1, 2024 and Jan 1, 2025; the change is marked on the page, where starter price reads $15/mo and then $12/mo.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
HubSpot, pricing history
Full history- Q4 2025packagingHubspot Sales Enterprise Offers 40% Discount on Starter Plan for New Customers, Now Just $9/mo Annually
- Q3 2025improvedHubspot Sales Enterprise Introduces 5,000 HubSpot Credits Allocation for Enterprise Plan, Enhancing Value and Flexibility
- Q2 2025improvedHubspot Sales Enterprise Introduces Breeze Customer Agent to Professional and Enterprise Plans, Enhancing Customer Support with 100 Credits per Conversation
- Dec 2024decreaseHubSpot Sales Enterprise Introduces 20% Price Decrease on Starter Customer Platform with Additional Promotional Discount · this change
Across CRM in the same window
All CRM changes- ZohoJan 11Zoho Sprints Premier Plan Enhances Features with New Layout Rules Addition
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
- ZohoJan 11Zoho Sprints Elite Plan Now Offers Unlimited User Capacity
- ZohoJan 11Zoho Sprints Launches Enterprise Plan at $7.50/User/Month with Advanced Features and 250GB Storage
- ZohoJan 11Zoho Sprints Introduces Generative AI Integration to Starter Plan, Enhancing Accessibility and Functionality
Questions about this change
Did HubSpot raise prices in January 2025?
No — prices went down. Between Dec 1, 2024 and Jan 1, 2025 HubSpot's pricing page showed 1 price cut: Starter: $15/mo → $12/mo (−20%).
What changed on HubSpot's pricing page between Dec 1, 2024 and Jan 1, 2025?
Starter discount: Not listed → Starter Customer Platform promotional discount, added; Starter price: $15/mo → $12/mo (−20%). Pulse compared the captures it took on Dec 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 0 other pricing-page changes for HubSpot in the 90 days before this one; HubSpot has been tracked since 2025-01-01.