HubSpot Operations Starter Reduces Starter Customer Platform Price by 20% to $12/mo, Adds Additional 20% Off Promotion
What happened
Between the Dec 1, 2024 and Jan 1, 2025 captures of HubSpot's pricing page, Pulse recorded 3 changes: Added 'ADDITIONAL 20% OFF' promotional discount for Starter Customer Platform; Starter Customer Platform price decreased from $15/mo to $12/mo (20% reduction); Trial call-to-action clarified from 'Start a free trial' to 'Start 14-day trial' for Professional and Enterprise tiers. Pulse files it as a pricing change (discount added, price decrease, trial change) with a downward direction. Pulse's latest capture (Aug 17, 2026) lists Starter at $7, Professional at $720 and Enterprise at $2,000.
This is the first pricing-page change Pulse has recorded for HubSpot. HubSpot has been tracked since 2025-01-01.
In the same window Zoho and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · DiscountAdded
BeforeNot listed
After'ADDITIONAL 20% OFF' promotional discount
- Starter · Price−20%$15/mo$12/mo
- Professional, Enterprise · TrialRewordedStart a free trialStart 14-day trial
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Discount | Not listed | 'ADDITIONAL 20% OFF' promotional discount | Added |
| Starter | Price | $15/mo | $12/mo | −20% |
| Professional, Enterprise | Trial | Start a free trial | Start 14-day trial | Reworded |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Dec 1, 2024 and Jan 1, 2025; the change is marked on the page, where starter price reads $15/mo and then $12/mo.
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HubSpot, pricing history
Full history- Apr 3, 2026packagingHubspot Operations Starter Slashes Starter Seats Up to 40% for New Customers
- Apr 1, 2026packagingHubspot Operations Starter drops free-for-two-users offer from Starter plan
- Q2 2025packagingHubspot Operations Starter Operations Hub Starter Price Decreased by 40% to $9/mo Annually, New Customers Save Up to 40% Off Starter Plans
- Dec 2024packagingHubSpot Operations Starter Reduces Starter Customer Platform Price by 20% to $12/mo, Adds Additional 20% Off Promotion · this change
Across CRM in the same window
All CRM changes- ZohoJan 11Zoho Sprints Premier Plan Enhances Features with New Layout Rules Addition
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
- ZohoJan 11Zoho Sprints Elite Plan Now Offers Unlimited User Capacity
- ZohoJan 11Zoho Sprints Launches Enterprise Plan at $7.50/User/Month with Advanced Features and 250GB Storage
- ZohoJan 11Zoho Sprints Introduces Generative AI Integration to Starter Plan, Enhancing Accessibility and Functionality
Questions about this change
Did HubSpot raise prices in January 2025?
No — prices went down. Between Dec 1, 2024 and Jan 1, 2025 HubSpot's pricing page showed 1 price cut: Starter: $15/mo → $12/mo (−20%).
What changed on HubSpot's pricing page between Dec 1, 2024 and Jan 1, 2025?
Starter discount: Not listed → 'ADDITIONAL 20% OFF' promotional discount, added; Starter price: $15/mo → $12/mo (−20%); Professional, Enterprise trial: Start a free trial → Start 14-day trial, reworded. Pulse compared the captures it took on Dec 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 0 other pricing-page changes for HubSpot in the 90 days before this one; HubSpot has been tracked since 2025-01-01.