HubSpot Suite Enterprise Reduces Professional Plan Price by 33% to $1,080/mo, Renames CRM Suite to Customer Platform
What happened
Between the Mar 1, 2024 and Apr 1, 2024 captures of HubSpot's pricing page, Pulse recorded 3 changes: Enterprise plan decreased from $5,000/mo to $4,000/mo (20% decrease); Professional plan decreased from $1,600/mo to $1,080/mo (33% decrease); Platform renamed from 'CRM Suite' to 'Customer Platform'. Pulse files it as a pricing change (price decrease, plan renamed) with a downward direction. Pulse's latest capture (Aug 17, 2026) lists Starter Customer Platform at $7, Professional at $1,300, Enterprise at $4,700, Additional Core Seat at $45 and Additional Core Seat at $75.
HubSpot's previous recorded change was "Hubspot Suite Enterprise Introduces Clearbit Data Enrichment Feature for Enhanced Marketing Targeting and Automated Outreach" (Q4 2023). HubSpot has been tracked since 2025-01-01.
In the same window Salesforce, Zoho and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise · Price−20%$5,000/mo$4,000/mo
- Professional · Price−32%$1,600/mo$1,080/mo
- — · PlanRewordedCRM SuiteCustomer Platform
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Price | $5,000/mo | $4,000/mo | −20% |
| Professional | Price | $1,600/mo | $1,080/mo | −32% |
| — | Plan | CRM Suite | Customer Platform | Reworded |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Mar 1, 2024 and Apr 1, 2024; the change is marked near the top of the page, where enterprise price reads $5,000/mo and then $4,000/mo.
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The two full-page captures with this change marked up are free with an account.
HubSpot, the last 90 days
Full history- Q3 2025packagingHubspot Suite Enterprise Introduces HubSpot Credits System with 5,000 Credits for Professional and 10,000 for Enterprise Plans
- Q2 2025improvedHubspot Suite Enterprise Implements Significant Price Increases for Enterprise and Professional Plans, Raising Costs by 9% and 11% Respectively
- Q4 2024packagingHubspot Suite Enterprise Unveils Major Pricing Restructure with Significant Discounts on Professional and Enterprise Plans
- Mar 2024packagingHubSpot Suite Enterprise Reduces Professional Plan Price by 33% to $1,080/mo, Renames CRM Suite to Customer Platform · this change
- Q4 2023improvedHubspot Suite Enterprise Introduces Clearbit Data Enrichment Feature for Enhanced Marketing Targeting and Automated Outreach
Across CRM in the same window
All CRM changes- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- ZohoJan 11Zoho Sprints Premier Plan Enhances Features with New Layout Rules Addition
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
Questions about this change
Did HubSpot raise prices in April 2024?
No — prices went down. Between Mar 1, 2024 and Apr 1, 2024 HubSpot's pricing page showed 2 price cuts: Enterprise: $5,000/mo → $4,000/mo (−20%); Professional: $1,600/mo → $1,080/mo (−32%).
What changed on HubSpot's pricing page between Mar 1, 2024 and Apr 1, 2024?
Enterprise price: $5,000/mo → $4,000/mo (−20%); Professional price: $1,600/mo → $1,080/mo (−32%); plan: CRM Suite → Customer Platform, reworded. Pulse compared the captures it took on Mar 1, 2024 and Apr 1, 2024; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 1 other pricing-page change for HubSpot in the 90 days before this one; the previous change was "Hubspot Suite Enterprise Introduces Clearbit Data Enrichment Feature for Enhanced Marketing Targeting and Automated Outreach" in Q4 2023; HubSpot has been tracked since 2025-01-01.