HubSpot CMS Enterprise Launches New Content Hub Starter Plan at $15/mo and Offers 20% Off Starter Customer Platform for First Year
What happened
Between the Oct 1, 2024 and Jan 1, 2025 captures of HubSpot's pricing page, Pulse recorded 2 changes: Limited-time promotional offer: Additional 20% off Starter Customer Platform, as low as $12/mo for first year; Content Hub Starter plan added at $15/mo with 1 seat included, additional seats at $15/mo. Pulse files it as a pricing change (discount added, new plan) with an upward direction. Pulse's latest capture (Aug 17, 2026) lists Professional at $45 and Enterprise at $1,500.
HubSpot's previous recorded change was "Hubspot CMS Enterprise Introduces Breeze Content Agent, Boosting Professional Plan with Up to 30 Blog Posts and Case Studies Daily" (Q3 2024). HubSpot has been tracked since 2025-01-01.
In the same window Zoho and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · DiscountDiscount added
Limited-time promotional offer: Additional 20% off Starter Customer Platform, as low as $12/mo for first year
- Content Hub Starter · PlanAdded
BeforeNo Content Hub Starter plan
AfterContent Hub Starter plan
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Discount | Limited-time promotional offer: Additional 20% off Starter Customer Platform, as low as $12/mo for first year | Discount added | |
| Content Hub Starter | Plan | No Content Hub Starter plan | Content Hub Starter plan | Added |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page, where Content Hub Starter plan now appears.
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HubSpot, the last 90 days
Full history- Week 3, 2026improvedHubspot CMS Enterprise graduates Data Agent feature to GA
- Jan 11, 2026increaseHubspot CMS Enterprise Professional Plan Price Increased by 11% to $500/month
- Q3 2025improvedHubspot CMS Enterprise Introduces AI Credits and Increased HubSpot Credits Allocation in Professional and Enterprise Plans
- Q4 2024packagingHubSpot CMS Enterprise Launches New Content Hub Starter Plan at $15/mo and Offers 20% Off Starter Customer Platform for First Year · this change
- Q3 2024improvedHubspot CMS Enterprise Introduces Breeze Content Agent, Boosting Professional Plan with Up to 30 Blog Posts and Case Studies Daily
Across CRM in the same window
All CRM changes- ZohoJan 11Zoho Sprints Premier Plan Enhances Features with New Layout Rules Addition
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
- ZohoJan 11Zoho Sprints Elite Plan Now Offers Unlimited User Capacity
- ZohoJan 11Zoho Sprints Launches Enterprise Plan at $7.50/User/Month with Advanced Features and 250GB Storage
- ZohoJan 11Zoho Sprints Introduces Generative AI Integration to Starter Plan, Enhancing Accessibility and Functionality
Questions about this change
Did HubSpot raise prices in January 2025?
No list-price increase was recorded between Oct 1, 2024 and Jan 1, 2025. The change Pulse detected was a pricing change: discount added, new plan.
What changed on HubSpot's pricing page between Oct 1, 2024 and Jan 1, 2025?
Limited-time promotional offer: Additional 20% off Starter Customer Platform, as low as $12/mo for first year; Content Hub Starter plan: No Content Hub Starter plan → Content Hub Starter plan, added. Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 1 other pricing-page change for HubSpot in the 90 days before this one; the previous change was "Hubspot CMS Enterprise Introduces Breeze Content Agent, Boosting Professional Plan with Up to 30 Blog Posts and Case Studies Daily" in Q3 2024; HubSpot has been tracked since 2025-01-01.