HubSpot Sales Starter Sales Hub Starter Price Cut: Now Just $9/Month for Annual Commitment, 40% Savings!
What happened
Between the Jan 1, 2025 and Jul 6, 2025 captures of HubSpot's pricing page, Pulse recorded 2 changes: Sales Hub Starter price decreased from $15/mo to $9/mo/seat for annual commitment (40% decrease); New promotional discount introduced: 'Save up to 40% off Starter' - $9/mo (was $15) billed annually, or $15/mo (was $20) billed monthly. New customers only, no set end date. Pulse files it as a pricing change (price decrease, discount added) with a downward direction. Pulse's latest capture (Sep 21, 2026) lists Starter at $7, Professional at $90 and Enterprise at $150.
This is the first pricing-page change Pulse has recorded for HubSpot. HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Salesforce and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · Price—$15/mo$9/mo/seat
- Starter · Discount−40%$15$9/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Price | $15/mo | $9/mo/seat | — |
| Starter | Discount | $15 | $9/mo | −40% |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Jan 1, 2025 and Jul 6, 2025; the change is marked on the page, where starter price reads $15/mo and then $9/mo/seat.
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The two full-page captures with this change marked up are free with an account.
HubSpot, pricing history
Full history- Feb 9, 2026improvedHubspot Sales Starter enhances Close Deals with Deal Summaries feature.
- Jan 13, 2026packagingHubspot Sales Starter Increases Starter Promotional Discount to 55% Off and Introduces Time-Limited Offer Ending January 5, 2026
- Q3 2025improvedHubspot Sales Starter Replaces Operations Hub with Data Hub in Starter Customer Platform, Enhancing Features with New Agents and Buyer Intent Tools
- Q2 2025decreaseHubSpot Sales Starter Sales Hub Starter Price Cut: Now Just $9/Month for Annual Commitment, 40% Savings! · this change
Across CRM in the same window
All CRM changes- ZohoJan 14Zoho Subscriptions Introduces In-App Purchase Management to Premium Plan, Enhancing User Experience and Value
- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
Questions about this change
Did HubSpot raise prices in July 2025?
No — prices went down. Between Jan 1, 2025 and Jul 6, 2025 HubSpot's pricing page showed 1 price cut: Starter: $15/mo → $9/mo/seat.
What changed on HubSpot's pricing page between Jan 1, 2025 and Jul 6, 2025?
Starter price: $15/mo → $9/mo/seat; Starter discount: $15 → $9/mo (−40%). Pulse compared the captures it took on Jan 1, 2025 and Jul 6, 2025; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 0 other pricing-page changes for HubSpot in the 90 days before this one; HubSpot has been tracked since 2025-01-01.