HubSpot Suite Starter Reduces Starter Customer Platform Price by 40% to $9/mo, Enhancing Accessibility for New Customers
What happened
Between the Apr 1, 2025 and Jul 6, 2025 captures of HubSpot's pricing page, Pulse recorded 4 changes: Starter Customer Platform reduced from $15/mo/seat to $9/mo/seat (40% decrease) - billed annually; Breeze Customer Agent expanded from Beta (Service Hub only) to generally available across Marketing, Sales, Service, Content, and Operations Hubs in Professional plan with 100 HubSpot Credits per conversation; New promotional offer: 'Save up to 40% off Starter' - $9/mo (was $15) billed annually, or $15/mo (was $20) billed monthly. New customers only; Professional Customer Platform increased from $1,170/mo to $1,300/mo (11% increase). Pulse files it as a pricing change (price decrease, feature change, discount added, price increase) with a neutral direction. Pulse's latest capture (Sep 14, 2026) lists Starter at $7, Professional at $1,300 and Enterprise at $4,700.
HubSpot's previous recorded change was "Hubspot Suite Starter Reduces Free Tier User Limit by 60%, Now Allowing Only 2 Users" (Q4 2024). Before that Pulse recorded "Hubspot Suite Starter Professional Customer Platform Price Increased by 8.3% to $1,170/mo" (Q2 2024) and "Hubspot Suite Starter Reduces Professional Plan Pricing by 32.5% to $1,080/month, Renames CRM Suite to Customer Platform" (Mar 2024). HubSpot has been tracked since 2025-01-01.
In the same window Salesforce, Zoho and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · Price−40%$15/mo/seat$9/mo/seat
- Professional · FeatureFeature change
Breeze Customer Agent expanded from Beta (Service Hub only) to generally available across Marketing, Sales, Service, Content, and Operations Hubs in Professional plan with 100 HubSpot Credits per conversation
- Starter · Discount−40%$15$9/mo
- Professional · Price+11%$1,170/mo$1,300/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Price | $15/mo/seat | $9/mo/seat | −40% |
| Professional | Feature | Breeze Customer Agent expanded from Beta (Service Hub only) to generally available across Marketing, Sales, Service, Content, and Operations Hubs in Professional plan with 100 HubSpot Credits per conversation | Feature change | |
| Starter | Discount | $15 | $9/mo | −40% |
| Professional | Price | $1,170/mo | $1,300/mo | +11% |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Apr 1, 2025 and Jul 6, 2025; the change is marked on the page, where starter price reads $15/mo/seat and then $9/mo/seat.
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The two full-page captures with this change marked up are free with an account.
HubSpot, pricing history
Full history- May 19, 2026packagingHubspot Suite Starter boosts discount from 40% to 55% off Starter
- Jan 11, 2026packagingHubspot Suite Starter Increases Promotional Discount on Starter Customer Platform from 40% to 55%
- Q3 2025improvedHubspot Suite Starter Transitions to Data Management with Major Renaming of Operations Hubs and Feature Descriptions
- Q2 2025packagingHubSpot Suite Starter Reduces Starter Customer Platform Price by 40% to $9/mo, Enhancing Accessibility for New Customers · this change
- Q4 2024packagingHubspot Suite Starter Reduces Free Tier User Limit by 60%, Now Allowing Only 2 Users
- Q2 2024packagingHubspot Suite Starter Professional Customer Platform Price Increased by 8.3% to $1,170/mo
- Mar 2024decreaseHubspot Suite Starter Reduces Professional Plan Pricing by 32.5% to $1,080/month, Renames CRM Suite to Customer Platform
Across CRM in the same window
All CRM changes- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- ZohoJan 11Zoho Sprints Premier Plan Enhances Features with New Layout Rules Addition
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
Questions about this change
Did HubSpot raise prices in July 2025?
No — prices went down. Between Apr 1, 2025 and Jul 6, 2025 HubSpot's pricing page showed 1 price cut: Starter: $15/mo/seat → $9/mo/seat (−40%).
What changed on HubSpot's pricing page between Apr 1, 2025 and Jul 6, 2025?
Starter price: $15/mo/seat → $9/mo/seat (−40%); Breeze Customer Agent expanded from Beta (Service Hub only) to generally available across Marketing, Sales, Service, Content, and Operations Hubs in Professional plan with 100 HubSpot Credits per conversation; Starter discount: $15 → $9/mo (−40%); Professional price: $1,170/mo → $1,300/mo (+11%). Pulse compared the captures it took on Apr 1, 2025 and Jul 6, 2025; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 0 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Suite Starter Reduces Free Tier User Limit by 60%, Now Allowing Only 2 Users" in Q4 2024; HubSpot has been tracked since 2025-01-01.