HubSpot Service Enterprise swaps Conversational bots for Intelligence tab
What happened
Between the Jan 5, 2026 and Jan 14, 2026 captures of HubSpot's pricing page, Pulse recorded one change: Compact feature highlights updated: 'Conversational bots' replaced by 'Intelligence tab' in the visible feature comparison section above 'See more features'. Pulse files it as a product change (feature change) with a neutral direction. Pulse's latest capture (Sep 21, 2026) lists Starter at $7, Professional at $90, Enterprise at $150 and HubSpot Credits at $9 per 1,000 credits.
HubSpot's previous recorded change was "Hubspot Service Enterprise Introduces 5,000 HubSpot Credits Allocation to Enterprise Plan, Enhancing Value for Customers" (Q3 2025). Before that Pulse recorded "Hubspot Service Enterprise Introduces Credit-Based Pricing for Breeze Customer Agent, Transitioning from Beta to Paid Model" (Q2 2025) and "Hubspot Service Enterprise Service Hub Enterprise Plan Price Increased by 15.4% to $150/mo/seat" (Q2 2024). HubSpot has been tracked since 2025-01-01.
In the same window ActiveCampaign, Microsoft, Pipedrive, Freshworks and Salesforce also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureFeature change
Compact feature highlights updated: 'Conversational bots' replaced by 'Intelligence tab' in the visible feature comparison section above 'See more features'.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | Compact feature highlights updated: 'Conversational bots' replaced by 'Intelligence tab' in the visible feature comparison section above 'See more features'. | Feature change | |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Jan 5, 2026 and Jan 14, 2026; the change is marked around the middle of the page.
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HubSpot, pricing history
Full history- Jun 22, 2026packagingHubspot Service Enterprise cuts Customer Agent trial from 28 to 14 days
- May 13, 2026packagingHubspot Service Enterprise reveals $9/1K credits, adds Macros to Scale
- Q1 2026packagingHubspot Service Enterprise splits into 4 tiers with $9 Starter and free trial
- Week 3, 2026improvedHubSpot Service Enterprise swaps Conversational bots for Intelligence tab · this change
- Q3 2025improvedHubspot Service Enterprise Introduces 5,000 HubSpot Credits Allocation to Enterprise Plan, Enhancing Value for Customers
- Q2 2025improvedHubspot Service Enterprise Introduces Credit-Based Pricing for Breeze Customer Agent, Transitioning from Beta to Paid Model
- Q2 2024increaseHubspot Service Enterprise Service Hub Enterprise Plan Price Increased by 15.4% to $150/mo/seat
Across CRM in the same window
All CRM changes- ActiveCampaignApr 725% off first year limited time promotion added: Plus plan price dropped from $49/mo to $37/mo wi...
- MicrosoftApr 7Microsoft Copilot softens AI usage promises, tightens renewal terms
- PipedriveApr 6Pipedrive Drops Competitive Comparison Section From Pricing Page
- FreshworksApr 5Freshworks Raises Freshdesk Prices Up to 27% Across All Tiers
- SalesforceApr 4Salesforce Agentforce rebrands buying models to PayGo and PreCommit
Questions about this change
Did HubSpot raise prices in January 2026?
No list-price increase was recorded between Jan 5, 2026 and Jan 14, 2026. The change Pulse detected was a product change: feature change.
What changed on HubSpot's pricing page between Jan 5, 2026 and Jan 14, 2026?
Compact feature highlights updated: 'Conversational bots' replaced by 'Intelligence tab' in the visible feature comparison section above 'See more features'. Pulse compared the captures it took on Jan 5, 2026 and Jan 14, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 0 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Service Enterprise Introduces 5,000 HubSpot Credits Allocation to Enterprise Plan, Enhancing Value for Customers" in Q3 2025; HubSpot has been tracked since 2025-01-01.