Product change·Jan 5 → Jan 14, 2026·Week 3, 2026·Sales & Customer Relationship Management (CRM)
HubSpot Marketing Enterprise promotes Data Agent to general availability
What changed
Positioning
Data agent moved out of Beta status on Enterprise and Professional plan cards. The '(Beta)' label was removed, indicating general availability.
Before and after
Jan 5, 2026 vs Jan 14, 2026Pulse.
100%
What changed
Data agent moved out of Beta status on Enterprise and Professional plan cards. The '(Beta)' label was removed, indicating general availability.
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Q4 2025 · Hubspot Marketing Enterprise Marketing Hub Professional Plan Price Increased by 11.25% to $890/monthHubspot Marketing Enterprise drops Starter plan from feature comparison · Week 6, 2026
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