HubSpot Marketing Enterprise promotes Data Agent to general availability
What happened
Between the Jan 5, 2026 and Jan 14, 2026 captures of HubSpot's pricing page, Pulse recorded one change: Data agent moved out of Beta status on Enterprise and Professional plan cards. The '(Beta)' label was removed, indicating general availability. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Sep 21, 2026) lists Enterprise at $3,600.
HubSpot's previous recorded change was "Hubspot Marketing Enterprise Marketing Hub Professional Plan Price Increased by 11.25% to $890/month" (Jan 11, 2026). HubSpot has been tracked since 2025-01-01.
In the same window ActiveCampaign, Microsoft, Pipedrive, Freshworks and Salesforce also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise · PositioningPositioning
Data agent moved out of Beta status on Enterprise and Professional plan cards. The '(Beta)' label was removed, indicating general availability.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Positioning | Data agent moved out of Beta status on Enterprise and Professional plan cards. The '(Beta)' label was removed, indicating general availability. | Positioning | |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Jan 5, 2026 and Jan 14, 2026; the change is marked near the top of the page.
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HubSpot, the last 90 days
Full history- Apr 6, 2026packagingHubspot Marketing Enterprise adds Free and $9/mo Starter tiers
- Feb 16, 2026packagingHubspot Marketing Enterprise cuts Starter to $9/seat, adds Free tier, limits ad audiences
- Week 6, 2026packagingHubspot Marketing Enterprise drops Starter plan from feature comparison
- Week 3, 2026packagingHubSpot Marketing Enterprise promotes Data Agent to general availability · this change
- Jan 11, 2026increaseHubspot Marketing Enterprise Marketing Hub Professional Plan Price Increased by 11.25% to $890/month
Across CRM in the same window
All CRM changes- ActiveCampaignApr 725% off first year limited time promotion added: Plus plan price dropped from $49/mo to $37/mo wi...
- MicrosoftApr 7Microsoft Copilot softens AI usage promises, tightens renewal terms
- PipedriveApr 6Pipedrive Drops Competitive Comparison Section From Pricing Page
- FreshworksApr 5Freshworks Raises Freshdesk Prices Up to 27% Across All Tiers
- SalesforceApr 4Salesforce Agentforce rebrands buying models to PayGo and PreCommit
Questions about this change
Did HubSpot raise prices in January 2026?
No list-price increase was recorded between Jan 5, 2026 and Jan 14, 2026. The change Pulse detected was a product change: positioning.
What changed on HubSpot's pricing page between Jan 5, 2026 and Jan 14, 2026?
Data agent moved out of Beta status on Enterprise and Professional plan cards. The '(Beta)' label was removed, indicating general availability. Pulse compared the captures it took on Jan 5, 2026 and Jan 14, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 1 other pricing-page change for HubSpot in the 90 days before this one; the previous change was "Hubspot Marketing Enterprise Marketing Hub Professional Plan Price Increased by 11.25% to $890/month" on Jan 11, 2026; HubSpot has been tracked since 2025-01-01.