Packaging change·Feb 9 → Feb 16, 2026·Week 8, 2026·Sales & Customer Relationship Management (CRM)

HubSpot Marketing Enterprise cuts Starter to $9/seat, adds Free tier, limits ad audiences

HubSpotPackagingNew planLimit decrease

What changed

New plan

Introduced Free plan at $0/mo for up to 2 users with no credit card required; Introduced Starter plan at $9/mo/seat (promotional price from $15, billed annually) or $15/mo/seat (from $20, billed monthly); Starter plan pricing updated to seat-based model at $9/mo/seat (promotional) or $20/mo/seat

Limit decrease

Ad audiences limited to 2 in Starter tier (Professional has 5, Enterprise has 15); Starter tier email send limit: 5x marketing contact tier email send limit per calendar month (up from Free tier's fixed 2,000)

Before and after

Feb 9, 2026 vs Feb 16, 2026

Pulse.

100%

Change 1 of 2 · plan added

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Week 6, 2026 · Hubspot Marketing Enterprise drops Starter plan from feature comparison Hubspot Marketing Enterprise adds Free and $9/mo Starter tiers · Q1 2026

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