HubSpot Marketing Enterprise cuts Starter to $9/seat, adds Free tier, limits ad audiences
What happened
Between the Feb 9, 2026 and Feb 16, 2026 captures of HubSpot's pricing page, Pulse recorded 2 changes: Introduced Free plan at $0/mo for up to 2 users with no credit card required; Introduced Starter plan at $9/mo/seat (promotional price from $15, billed annually) or $15/mo/seat (from $20, billed monthly); Starter plan pricing updated to seat-based model at $9/mo/seat (promotional) or $20/mo/seat; Ad audiences limited to 2 in Starter tier (Professional has 5, Enterprise has 15); Starter tier email send limit: 5x marketing contact tier email send limit per calendar month (up from Free tier's fixed 2,000). Pulse files it as a packaging change (new plan, limit decrease) with an upward direction. Pulse's latest capture (Sep 21, 2026) lists Enterprise at $3,600.
HubSpot's previous recorded change was "Hubspot Marketing Enterprise drops Starter plan from feature comparison" (Week 6, 2026). Before that Pulse recorded "Hubspot Marketing Enterprise promotes Data Agent to general availability" (Week 3, 2026) and "Hubspot Marketing Enterprise Marketing Hub Professional Plan Price Increased by 11.25% to $890/month" (Jan 11, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Pipedrive, Microsoft, Salesforce and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Introduced Free · PlanAddedNo Free planFree plan
- Enterprise · LimitLimit decrease
Ad audiences limited to 2 in Starter tier (Professional has 5, Enterprise has 15); Starter tier email send limit: 5x marketing contact tier email send limit per calendar month (up from Free tier's fixed 2,000)
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Introduced Free | Plan | No Free plan | Free plan | Added |
| Enterprise | Limit | — | 2 | Limit decrease |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Feb 9, 2026 and Feb 16, 2026; the change is marked near the top of the page, where Free plan now appears.
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The two full-page captures with this change marked up are free with an account.
HubSpot, the last 90 days
Full history- May 11, 2026packagingHubspot Marketing Enterprise reveals $9.00 per 1,000 credits price
- Apr 14, 2026packagingHubspot Marketing Enterprise refreshes plan taglines with audience-focused copy
- Apr 6, 2026packagingHubspot Marketing Enterprise adds Free and $9/mo Starter tiers
- Feb 16, 2026packagingHubSpot Marketing Enterprise cuts Starter to $9/seat, adds Free tier, limits ad audiences · this change
- Week 6, 2026packagingHubspot Marketing Enterprise drops Starter plan from feature comparison
- Week 3, 2026packagingHubspot Marketing Enterprise promotes Data Agent to general availability
- Jan 11, 2026increaseHubspot Marketing Enterprise Marketing Hub Professional Plan Price Increased by 11.25% to $890/month
Across CRM in the same window
All CRM changes- ZohoJan 23Zoho Vault Removes User Minimums on Professional and Enterprise Plans, Introduces Custom Flex Plan for Large Organizations
- PipedriveJan 22Pipedrive Updates Pricing Terminology from 'Per User' to 'Per Seat' Across All Plans
- MicrosoftJan 20Microsoft Copilot Transforms Copilot Pro into Family-Oriented 365 Premium Subscription with Enhanced AI Features and Increased Cloud Storage
- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
Questions about this change
Did HubSpot raise prices in February 2026?
No list-price increase was recorded between Feb 9, 2026 and Feb 16, 2026. The change Pulse detected was a packaging change: new plan, limit decrease.
What changed on HubSpot's pricing page between Feb 9, 2026 and Feb 16, 2026?
Introduced Free plan: No Free plan → Free plan, added; Ad audiences limited to 2 in Starter tier (Professional has 5, Enterprise has 15); Starter tier email send limit: 5x marketing contact tier email send limit per calendar month (up from Free tier's fixed 2,000). Pulse compared the captures it took on Feb 9, 2026 and Feb 16, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 3 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Marketing Enterprise drops Starter plan from feature comparison" in Week 6, 2026; HubSpot has been tracked since 2025-01-01.