HubSpot Marketing Starter launches $9/mo seat-based annual pricing
What happened
Between the Dec 29, 2025 and Feb 23, 2026 captures of HubSpot's pricing page, Pulse recorded one change: Marketing Hub pricing page restructured: Free ($0/mo) and Starter ($9/mo/seat annual, $20/mo/seat monthly) plans added alongside Professional and Enterprise. Pulse files it as a packaging change (package change) with a neutral direction. Pulse's latest capture (Sep 21, 2026) lists Starter at $7, Professional at $800 and Enterprise at $3,600.
HubSpot's previous recorded change was "Hubspot Marketing Starter Discontinues Marketing Hub Starter Plan and Removes 40% Discount, Significantly Increasing Costs for New Customers" (Jan 11, 2026). Before that Pulse recorded "Hubspot Marketing Starter refreshes plan taglines for sharper positioning" (Feb 23, 2026) and "Hubspot Marketing Starter Introduces 40% Discount on Starter Plan, Reducing Annual Billing to $9/mo and Monthly to $15/mo" (Q3 2025). HubSpot has been tracked since 2025-01-01.
In the same window ActiveCampaign, Microsoft, Pipedrive, Freshworks and Salesforce also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter, Professional, Enterprise · PackagingAdded
BeforeNot listed
Afteralongside Professional and Enterprise
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter, Professional, Enterprise | Packaging | Not listed | alongside Professional and Enterprise | Added |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Dec 29, 2025 and Feb 23, 2026; the change is marked near the top of the page, where alongside Professional and Enterprise now appears.
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HubSpot, the last 90 days
Full history- May 11, 2026packagingHubspot Marketing Starter reveals $9.00 per 1,000 credits pricing
- Apr 13, 2026packagingHubspot Marketing Starter refreshes pro and enterprise plan taglines
- Feb 23, 2026packagingHubspot Marketing Starter refreshes plan taglines for sharper positioning
- Q1 2026packagingHubSpot Marketing Starter launches $9/mo seat-based annual pricing · this change
- Jan 11, 2026packagingHubspot Marketing Starter Discontinues Marketing Hub Starter Plan and Removes 40% Discount, Significantly Increasing Costs for New Customers
- Q3 2025packagingHubspot Marketing Starter Introduces 40% Discount on Starter Plan, Reducing Annual Billing to $9/mo and Monthly to $15/mo
Across CRM in the same window
All CRM changes- ActiveCampaignApr 725% off first year limited time promotion added: Plus plan price dropped from $49/mo to $37/mo wi...
- MicrosoftApr 7Microsoft Copilot softens AI usage promises, tightens renewal terms
- PipedriveApr 6Pipedrive Drops Competitive Comparison Section From Pricing Page
- FreshworksApr 5Freshworks Raises Freshdesk Prices Up to 27% Across All Tiers
- SalesforceApr 4Salesforce Agentforce rebrands buying models to PayGo and PreCommit
Questions about this change
Did HubSpot raise prices in February 2026?
No list-price increase was recorded between Dec 29, 2025 and Feb 23, 2026. The change Pulse detected was a packaging change: package change.
What changed on HubSpot's pricing page between Dec 29, 2025 and Feb 23, 2026?
Starter, Professional, Enterprise packaging: Not listed → alongside Professional and Enterprise, added. Pulse compared the captures it took on Dec 29, 2025 and Feb 23, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 3 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Marketing Starter Discontinues Marketing Hub Starter Plan and Removes 40% Discount, Significantly Increasing Costs for New Customers" on Jan 11, 2026; HubSpot has been tracked since 2025-01-01.