HubSpot Suite Enterprise cuts Pro credits in half, keeps Enterprise at 10K
What happened
Between the Jan 19, 2026 and Jan 27, 2026 captures of HubSpot's pricing page, Pulse recorded one change: Professional Customer Platform included HubSpot Credits decreased from 10,000 to 5,000 per period. Enterprise plan retains 10,000 HubSpot Credits. Pulse files it as a packaging change (limit decrease) with a downward direction. Pulse's latest capture (Aug 17, 2026) lists Starter Customer Platform at $7, Professional at $1,300, Enterprise at $4,700, Additional Core Seat at $45 and Additional Core Seat at $75.
HubSpot's previous recorded change was "Hubspot Suite Enterprise launches Data Agent GA, revamps Commerce Hub card" (Week 3, 2026). Before that Pulse recorded "Hubspot Suite Enterprise reshuffles hub highlights, adds health scores" (Week 2, 2026). HubSpot has been tracked since 2025-01-01.
In the same window ActiveCampaign, Microsoft, Pipedrive, Freshworks and Salesforce also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Professional, HubSpot Credits, Enterprise · Limit−50%10,0005,000 per period
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Professional, HubSpot Credits, Enterprise | Limit | 10,000 | 5,000 per period | −50% |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Jan 19, 2026 and Jan 27, 2026; the change is marked near the top of the page, where professional, hubspot credits, enterprise limit reads 10,000 and then 5,000 per period.
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The two full-page captures with this change marked up are free with an account.
HubSpot, the last 90 days
Full history- Mar 31, 2026packagingHubspot Suite Enterprise simplifies plan taglines across tiers
- Mar 24, 2026improvedHubspot Suite Enterprise launches three Beta Enterprise features, removed Free plan user limit
- Mar 10, 2026packagingHubspot Suite Enterprise streamlines plan taglines for clarity and impact
- Week 5, 2026packagingHubSpot Suite Enterprise cuts Pro credits in half, keeps Enterprise at 10K · this change
- Week 3, 2026packagingHubspot Suite Enterprise launches Data Agent GA, revamps Commerce Hub card
- Week 2, 2026packagingHubspot Suite Enterprise reshuffles hub highlights, adds health scores
Across CRM in the same window
All CRM changes- ActiveCampaignApr 725% off first year limited time promotion added: Plus plan price dropped from $49/mo to $37/mo wi...
- MicrosoftApr 7Microsoft Copilot softens AI usage promises, tightens renewal terms
- PipedriveApr 6Pipedrive Drops Competitive Comparison Section From Pricing Page
- FreshworksApr 5Freshworks Raises Freshdesk Prices Up to 27% Across All Tiers
- SalesforceApr 4Salesforce Agentforce rebrands buying models to PayGo and PreCommit
Questions about this change
Did HubSpot raise prices in January 2026?
No list-price increase was recorded between Jan 19, 2026 and Jan 27, 2026. The change Pulse detected was a packaging change: limit decrease.
What changed on HubSpot's pricing page between Jan 19, 2026 and Jan 27, 2026?
Professional, HubSpot Credits, Enterprise limit: 10,000 → 5,000 per period (−50%). Pulse compared the captures it took on Jan 19, 2026 and Jan 27, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 2 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Suite Enterprise launches Data Agent GA, revamps Commerce Hub card" in Week 3, 2026; HubSpot has been tracked since 2025-01-01.