HubSpot Marketing Starter Discontinues Marketing Hub Starter Plan and Removes 40% Discount, Significantly Increasing Costs for New Customers
What happened
Between the Oct 4, 2025 and Jan 5, 2026 captures of HubSpot's pricing page, Pulse recorded 2 changes: Marketing Hub Starter plan discontinued - previously priced at $9/mo/seat; Promotional discount 'Save up to 40% off Starter' removed - was offering $9/mo (was $15) annually or $15/mo (was $20) monthly for new customers. Pulse files it as a pricing change (plan removed, discount removed) with a downward direction. Pulse's latest capture (Sep 21, 2026) lists Starter at $7, Professional at $800 and Enterprise at $3,600.
HubSpot's previous recorded change was "Hubspot Marketing Starter Introduces 40% Discount on Starter Plan, Reducing Annual Billing to $9/mo and Monthly to $15/mo" (Q3 2025). HubSpot has been tracked since 2025-01-01.
In the same window Zoho and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · PlanRemoved- previously pricedNo - previously priced
- Starter · Discount−40%$15$9/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Plan | - previously priced | No - previously priced | Removed |
| Starter | Discount | $15 | $9/mo | −40% |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Oct 4, 2025 and Jan 5, 2026; the change is marked near the top of the page, where the - previously priced no longer appears.
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HubSpot, pricing history
Full history- Apr 13, 2026packagingHubspot Marketing Starter refreshes pro and enterprise plan taglines
- Feb 23, 2026packagingHubspot Marketing Starter refreshes plan taglines for sharper positioning
- Apr 6, 2026packagingHubspot Marketing Starter launches $9/mo seat-based annual pricing
- Jan 11, 2026packagingHubSpot Marketing Starter Discontinues Marketing Hub Starter Plan and Removes 40% Discount, Significantly Increasing Costs for New Customers · this change
- Q3 2025packagingHubspot Marketing Starter Introduces 40% Discount on Starter Plan, Reducing Annual Billing to $9/mo and Monthly to $15/mo
Across CRM in the same window
All CRM changes- ZohoJan 11Zoho Sprints Premier Plan Enhances Features with New Layout Rules Addition
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
- ZohoJan 11Zoho Sprints Elite Plan Now Offers Unlimited User Capacity
- ZohoJan 11Zoho Sprints Launches Enterprise Plan at $7.50/User/Month with Advanced Features and 250GB Storage
- ZohoJan 11Zoho Sprints Introduces Generative AI Integration to Starter Plan, Enhancing Accessibility and Functionality
Questions about this change
Did HubSpot raise prices in January 2026?
No list-price increase was recorded between Oct 4, 2025 and Jan 5, 2026. The change Pulse detected was a pricing change: plan removed, discount removed.
What changed on HubSpot's pricing page between Oct 4, 2025 and Jan 5, 2026?
Starter plan: - previously priced → No - previously priced, removed; Starter discount: $15 → $9/mo (−40%). Pulse compared the captures it took on Oct 4, 2025 and Jan 5, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 0 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Marketing Starter Introduces 40% Discount on Starter Plan, Reducing Annual Billing to $9/mo and Monthly to $15/mo" in Q3 2025; HubSpot has been tracked since 2025-01-01.