HubSpot Service Enterprise splits into 4 tiers with $9 Starter and free trial
What happened
Between the Dec 29, 2025 and Feb 23, 2026 captures of HubSpot's pricing page, Pulse recorded 3 changes: New 28-day unlimited free trial for Customer Agent added: purchase at least 1 Professional or Enterprise seat to access Customer Agent free for 28 days with no restrictions; Service Hub pricing page restructured from 2-tier (Professional, Enterprise) to 4-tier model: Free ($0/mo, up to 2 users), Starter ($9/mo/seat annual), Professional ($90/mo/seat), Enterprise ($150/mo/seat); Data agent graduated from beta: '(Beta)' label removed from Data agent in the HubSpot Credits AI feature section, indicating general availability. Pulse files it as a packaging change (trial change, packaging change, feature change). Pulse's latest capture (Nov 9, 2026) lists Starter at $7, Professional at $90, Enterprise at $150 and HubSpot Credits at $9 per 1,000 credits.
This quarterly roll-up includes the change Pulse first recorded in a shorter period: "Hubspot Service Enterprise swaps Conversational bots for Intelligence tab" (week of Jan 5, 2026, saved Jan 14, 2026). It also records changes none of that period did (trial change, packaging change and feature change), so Pulse counts it as a change of its own. Before that, HubSpot's previous recorded change was "Hubspot Service Enterprise Introduces 5,000 HubSpot Credits Allocation to Enterprise Plan, Enhancing Value for Customers" (Q3 2025). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Salesforce, ActiveCampaign, Microsoft and Pipedrive also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- AddedProfessional, EnterpriseTrial
BeforeNot listed
After28-day unlimited free trial for Customer Agent
- Packaging changeProfessional, Enterprise, StarterPackaging
Service Hub pricing page restructured from 2-tier (Professional, Enterprise) to 4-tier model: Free ($0/mo, up to 2 users), Starter ($9/mo/seat annual), Professional ($90/mo/seat), Enterprise ($150/mo/seat).
- Removed—Feature'(Beta)' labelNot listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Professional, Enterprise | Trial | Not listed | 28-day unlimited free trial for Customer Agent | Added |
| Professional, Enterprise, Starter | Packaging | — | 4 | Packaging change |
| — | Feature | '(Beta)' label | Not listed | Removed |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Dec 29, 2025 and Feb 23, 2026; the change is marked near the top of the page, where 28-day unlimited free trial for Customer Agent now appears.
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The two full-page captures with this change marked up are free with an account.
HubSpot, the last 90 days
Full history- Sep 20, 2026ImprovementHubspot Service Enterprise drops AI transcript enrichment from Enterprise plan
- Jun 22, 2026PackagingHubspot Service Enterprise cuts Customer Agent trial from 28 to 14 days
- May 12, 2026PackagingHubspot Service Enterprise reveals $9/1K credits, adds Macros to Scale
- Q1 2026PackagingHubSpot Service Enterprise splits into 4 tiers with $9 Starter and free trial This change
- Week of Jan 5, 2026ImprovementHubspot Service Enterprise swaps Conversational bots for Intelligence tab
- Q3 2025PackagingHubspot Service Enterprise Introduces 5,000 HubSpot Credits Allocation to Enterprise Plan, Enhancing Value for Customers
Across CRM in the same window
All CRM changes- ZohoApr 19Zoho Sprints Expands to 5 Tiers With New Free and Enterprise Plans
- SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange
- ActiveCampaignApr 725% off first year limited time promotion added
- MicrosoftApr 7Microsoft Copilot softens AI usage promises, tightens renewal terms
- PipedriveApr 6Pipedrive Drops Competitive Comparison Section From Pricing Page
Questions about this change
Did HubSpot raise prices in February 2026?
No list-price increase was recorded between Dec 29, 2025 and Feb 23, 2026. The change Pulse detected was a packaging change: trial change, packaging change, feature change.
What changed on HubSpot's pricing page between Dec 29, 2025 and Feb 23, 2026?
Professional, Enterprise trial added: 28-day unlimited free trial for Customer Agent; Service Hub pricing page restructured from 2-tier (Professional, Enterprise) to 4-tier model: Free ($0/mo, up to 2 users), Starter ($9/mo/seat annual), Professional ($90/mo/seat), Enterprise ($150/mo/seat); feature removed: '(Beta)' label. Pulse compared the captures it took on Dec 29, 2025 and Feb 23, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
This quarterly roll-up includes the change Pulse first recorded in the week of Jan 5, 2026 and also records changes none of them did (trial change, packaging change, feature change), so Pulse counts it as a change of its own; Pulse recorded 1 other pricing-page change for HubSpot in the 90 days before this one; the previous change was "Hubspot Service Enterprise Introduces 5,000 HubSpot Credits Allocation to Enterprise Plan, Enhancing Value for Customers" in Q3 2025; HubSpot has been tracked since 2025-01-01.