HubSpot CMS Starter slashes annual pricing 40% to $9/mo per seat
What happened
Between the Dec 29, 2025 and Feb 23, 2026 captures of HubSpot's pricing page, Pulse recorded one change: Promotional banner added: Save up to 40% off Starter. Annual price reduced from $15/mo to $9/mo/seat; monthly price reduced from $20/mo to $15/mo/seat. New customers only, no set end date. Pulse files it as a pricing change (discount added) with a neutral direction. Pulse's latest capture (Aug 17, 2026) lists Starter at $7, Professional at $450 and Enterprise at $1,500.
HubSpot's previous recorded change was "Hubspot CMS Starter Removes Promotional Discount on Starter Plan, Increasing Monthly Price to $15 from $20" (Jan 11, 2026). Before that Pulse recorded "Hubspot CMS Starter removes free plan user limit from pricing page" (Apr 1, 2026) and "Hubspot CMS Starter Introduces AI-Powered Customer Agent for 24/7 Support, Enhancing Service with HubSpot Credits" (Q3 2025). HubSpot has been tracked since 2025-01-01.
In the same window ActiveCampaign, Microsoft, Pipedrive, Freshworks and Salesforce also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · Discount—$15/mo$9/mo/seat
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Discount | $15/mo | $9/mo/seat | — |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Dec 29, 2025 and Feb 23, 2026; the change is marked near the top of the page, where starter discount reads $15/mo and then $9/mo/seat.
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HubSpot, the last 90 days
Full history- May 26, 2026decreaseHubspot CMS Starter slashes Content Hub price to $7/mo/seat
- May 12, 2026packagingHubspot CMS Starter reveals $9.00 per 1,000 credits pricing
- Apr 1, 2026packagingHubspot CMS Starter removes free plan user limit from pricing page
- Q1 2026packagingHubSpot CMS Starter slashes annual pricing 40% to $9/mo per seat · this change
- Jan 11, 2026packagingHubspot CMS Starter Removes Promotional Discount on Starter Plan, Increasing Monthly Price to $15 from $20
- Q3 2025improvedHubspot CMS Starter Introduces AI-Powered Customer Agent for 24/7 Support, Enhancing Service with HubSpot Credits
Across CRM in the same window
All CRM changes- ActiveCampaignApr 725% off first year limited time promotion added: Plus plan price dropped from $49/mo to $37/mo wi...
- MicrosoftApr 7Microsoft Copilot softens AI usage promises, tightens renewal terms
- PipedriveApr 6Pipedrive Drops Competitive Comparison Section From Pricing Page
- FreshworksApr 5Freshworks Raises Freshdesk Prices Up to 27% Across All Tiers
- SalesforceApr 4Salesforce Agentforce rebrands buying models to PayGo and PreCommit
Questions about this change
Did HubSpot raise prices in February 2026?
No list-price increase was recorded between Dec 29, 2025 and Feb 23, 2026. The change Pulse detected was a pricing change: discount added.
What changed on HubSpot's pricing page between Dec 29, 2025 and Feb 23, 2026?
Starter discount: $15/mo → $9/mo/seat. Pulse compared the captures it took on Dec 29, 2025 and Feb 23, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 2 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot CMS Starter Removes Promotional Discount on Starter Plan, Increasing Monthly Price to $15 from $20" on Jan 11, 2026; HubSpot has been tracked since 2025-01-01.