HubSpot CMS Enterprise graduates Data Agent feature to GA
What happened
Between the Jan 5, 2026 and Jan 14, 2026 captures of HubSpot's pricing page, Pulse recorded one change: Data agent feature graduated from Beta to GA on the Enterprise plan. The '(Beta)' label was removed, indicating the feature is now generally available. Pulse files it as a product change (feature change) with a neutral direction. Pulse's latest capture (Aug 17, 2026) lists Professional at $45 and Enterprise at $1,500.
HubSpot's previous recorded change was "Hubspot CMS Enterprise Professional Plan Price Increased by 11% to $500/month" (Jan 11, 2026). HubSpot has been tracked since 2025-01-01.
In the same window ActiveCampaign, Microsoft, Pipedrive, Freshworks and Salesforce also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise · FeatureChangedBetaGA
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Feature | Beta | GA | Changed |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Jan 5, 2026 and Jan 14, 2026; the change is marked near the top of the page, where "Beta" becomes "GA".
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The two full-page captures with this change marked up are free with an account.
HubSpot, the last 90 days
Full history- Jun 24, 2026packagingHubspot CMS Enterprise renames Commerce Hub to Revenue Hub in pricing nav
- May 12, 2026packagingHubspot CMS Enterprise reveals $9.00 per 1,000 credits pricing
- Feb 16, 2026packagingHubspot CMS Enterprise boosts Starter plan with 500 free credits
- Week 3, 2026improvedHubSpot CMS Enterprise graduates Data Agent feature to GA · this change
- Jan 11, 2026increaseHubspot CMS Enterprise Professional Plan Price Increased by 11% to $500/month
Across CRM in the same window
All CRM changes- ActiveCampaignApr 725% off first year limited time promotion added: Plus plan price dropped from $49/mo to $37/mo wi...
- MicrosoftApr 7Microsoft Copilot softens AI usage promises, tightens renewal terms
- PipedriveApr 6Pipedrive Drops Competitive Comparison Section From Pricing Page
- FreshworksApr 5Freshworks Raises Freshdesk Prices Up to 27% Across All Tiers
- SalesforceApr 4Salesforce Agentforce rebrands buying models to PayGo and PreCommit
Questions about this change
Did HubSpot raise prices in January 2026?
No list-price increase was recorded between Jan 5, 2026 and Jan 14, 2026. The change Pulse detected was a product change: feature change.
What changed on HubSpot's pricing page between Jan 5, 2026 and Jan 14, 2026?
Enterprise feature: Beta → GA, changed. Pulse compared the captures it took on Jan 5, 2026 and Jan 14, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 1 other pricing-page change for HubSpot in the 90 days before this one; the previous change was "Hubspot CMS Enterprise Professional Plan Price Increased by 11% to $500/month" on Jan 11, 2026; HubSpot has been tracked since 2025-01-01.