HubSpot CMS Enterprise boosts Starter plan with 500 free credits
What happened
Between the Feb 9, 2026 and Feb 16, 2026 captures of HubSpot's pricing page, Pulse recorded one change: Starter plan includes 500 HubSpot Credits, establishing a new credit tier below Professional (3,000) and Enterprise (5,000). Pulse files it as a packaging change (metric change) with a neutral direction. Pulse's latest capture (Aug 17, 2026) lists Professional at $45 and Enterprise at $1,500.
HubSpot's previous recorded change was "Hubspot CMS Enterprise graduates Data Agent feature to GA" (Week 3, 2026). Before that Pulse recorded "Hubspot CMS Enterprise Professional Plan Price Increased by 11% to $500/month" (Jan 11, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Pipedrive, Microsoft, Salesforce and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Professional, Enterprise · Pricing modelMetric change
Starter plan includes 500 HubSpot Credits, establishing a new credit tier below Professional (3,000) and Enterprise (5,000)
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Professional, Enterprise | Pricing model | Starter plan includes 500 HubSpot Credits, establishing a new credit tier below Professional (3,000) and Enterprise (5,000) | Metric change | |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Feb 9, 2026 and Feb 16, 2026; the change is marked near the top of the page.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
HubSpot, the last 90 days
Full history- Jul 3, 2026packagingHubspot CMS Enterprise Content Hub: New Starter tier + 65% promo, Credits pricing revealed
- Jun 24, 2026packagingHubspot CMS Enterprise renames Commerce Hub to Revenue Hub in pricing nav
- May 12, 2026packagingHubspot CMS Enterprise reveals $9.00 per 1,000 credits pricing
- Feb 16, 2026packagingHubSpot CMS Enterprise boosts Starter plan with 500 free credits · this change
- Week 3, 2026improvedHubspot CMS Enterprise graduates Data Agent feature to GA
- Jan 11, 2026increaseHubspot CMS Enterprise Professional Plan Price Increased by 11% to $500/month
Across CRM in the same window
All CRM changes- ZohoJan 23Zoho Vault Removes User Minimums on Professional and Enterprise Plans, Introduces Custom Flex Plan for Large Organizations
- PipedriveJan 22Pipedrive Updates Pricing Terminology from 'Per User' to 'Per Seat' Across All Plans
- MicrosoftJan 20Microsoft Copilot Transforms Copilot Pro into Family-Oriented 365 Premium Subscription with Enhanced AI Features and Increased Cloud Storage
- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
Questions about this change
Did HubSpot raise prices in February 2026?
No list-price increase was recorded between Feb 9, 2026 and Feb 16, 2026. The change Pulse detected was a packaging change: metric change.
What changed on HubSpot's pricing page between Feb 9, 2026 and Feb 16, 2026?
Starter plan includes 500 HubSpot Credits, establishing a new credit tier below Professional (3,000) and Enterprise (5,000). Pulse compared the captures it took on Feb 9, 2026 and Feb 16, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 2 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot CMS Enterprise graduates Data Agent feature to GA" in Week 3, 2026; HubSpot has been tracked since 2025-01-01.