HubSpot Sales Starter enhances Close Deals with Deal Summaries feature.
What happened
Between the Feb 4, 2026 and Feb 9, 2026 captures of HubSpot's pricing page, Pulse recorded 3 changes: Added HubSpot mobile app feature to Build Pipeline section; Added Deal pipeline structure with graduated limits (1 pipeline for Free, 2 for Starter, 15 for Professional, 100 for Enterprise); Added Deal Summaries feature to Close Deals section. Pulse files it as a product change (feature change) with a neutral direction. Pulse's latest capture (Sep 21, 2026) lists Starter at $7, Professional at $90 and Enterprise at $150.
It lands 27 days after HubSpot's previous change, "Hubspot Sales Starter Increases Starter Promotional Discount to 55% Off and Introduces Time-Limited Offer Ending January 5, 2026" (Jan 13, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Pipedrive, Microsoft, Salesforce and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureAdded
BeforeNo HubSpot mobile app feature
AfterHubSpot mobile app feature
- Starter, Professional, Enterprise · FeatureAdded
BeforeNo Deal pipeline structure
AfterDeal pipeline structure
- — · FeatureAdded
BeforeNo Deal Summaries feature
AfterDeal Summaries feature
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | No HubSpot mobile app feature | HubSpot mobile app feature | Added |
| Starter, Professional, Enterprise | Feature | No Deal pipeline structure | Deal pipeline structure | Added |
| — | Feature | No Deal Summaries feature | Deal Summaries feature | Added |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Feb 4, 2026 and Feb 9, 2026; the change is marked around the middle of the page, where HubSpot mobile app feature now appears.
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The two full-page captures with this change marked up are free with an account.
HubSpot, the last 90 days
Full history- Jul 3, 2026decreaseHubspot Sales Starter: price cut $9→$7/mo/seat + AI agent reshuffle
- May 13, 2026packagingHubspot Sales Starter reveals $9/1K credits with AI agent calculator
- Apr 13, 2026packagingHubspot Sales Starter rebrands AI sales tools with simpler names
- Feb 9, 2026improvedHubSpot Sales Starter enhances Close Deals with Deal Summaries feature. · this change
- Jan 13, 2026packagingHubspot Sales Starter Increases Starter Promotional Discount to 55% Off and Introduces Time-Limited Offer Ending January 5, 2026
Across CRM in the same window
All CRM changes- ZohoJan 23Zoho Vault Removes User Minimums on Professional and Enterprise Plans, Introduces Custom Flex Plan for Large Organizations
- PipedriveJan 22Pipedrive Updates Pricing Terminology from 'Per User' to 'Per Seat' Across All Plans
- MicrosoftJan 20Microsoft Copilot Transforms Copilot Pro into Family-Oriented 365 Premium Subscription with Enhanced AI Features and Increased Cloud Storage
- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
Questions about this change
Did HubSpot raise prices in February 2026?
No list-price increase was recorded between Feb 4, 2026 and Feb 9, 2026. The change Pulse detected was a product change: feature change.
What changed on HubSpot's pricing page between Feb 4, 2026 and Feb 9, 2026?
Feature: No HubSpot mobile app feature → HubSpot mobile app feature, added; Starter, Professional, Enterprise feature: No Deal pipeline structure → Deal pipeline structure, added; feature: No Deal Summaries feature → Deal Summaries feature, added. Pulse compared the captures it took on Feb 4, 2026 and Feb 9, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 1 other pricing-page change for HubSpot in the 90 days before this one; the previous change was "Hubspot Sales Starter Increases Starter Promotional Discount to 55% Off and Introduces Time-Limited Offer Ending January 5, 2026" on Jan 13, 2026; HubSpot has been tracked since 2025-01-01.
