HubSpot Suite Enterprise launches Data Agent GA, revamps Commerce Hub card
What happened
Between the Dec 29, 2025 and Jan 14, 2026 captures of HubSpot's pricing page, Pulse recorded one change: HubSpot Data agent exited Beta and is now generally available. The '(Beta)' label was removed from the AI-powered data agent feature shown in the Customer Platform comparison section. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Aug 17, 2026) lists Starter Customer Platform at $7, Professional at $1,300, Enterprise at $4,700, Additional Core Seat at $45 and Additional Core Seat at $75.
HubSpot's previous recorded change was "Hubspot Suite Enterprise reshuffles hub highlights, adds health scores" (Week 2, 2026). Before that Pulse recorded "Hubspot Suite Enterprise Introduces HubSpot Credits System with 5,000 Credits for Professional and 10,000 for Enterprise Plans" (Q3 2025). HubSpot has been tracked since 2025-01-01.
In the same window ActiveCampaign, Microsoft, Pipedrive, Freshworks and Salesforce also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PositioningPositioning
HubSpot Data agent exited Beta and is now generally available. The '(Beta)' label was removed from the AI-powered data agent feature shown in the Customer Platform comparison section.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Positioning | HubSpot Data agent exited Beta and is now generally available. The '(Beta)' label was removed from the AI-powered data agent feature shown in the Customer Platform comparison section. | Positioning | |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Dec 29, 2025 and Jan 14, 2026; the change is marked near the top of the page.
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HubSpot, the last 90 days
Full history- Mar 24, 2026improvedHubspot Suite Enterprise launches three Beta Enterprise features, removed Free plan user limit
- Mar 10, 2026packagingHubspot Suite Enterprise streamlines plan taglines for clarity and impact
- Week 5, 2026packagingHubspot Suite Enterprise cuts Pro credits in half, keeps Enterprise at 10K
- Week 3, 2026packagingHubSpot Suite Enterprise launches Data Agent GA, revamps Commerce Hub card · this change
- Week 2, 2026packagingHubspot Suite Enterprise reshuffles hub highlights, adds health scores
- Q3 2025packagingHubspot Suite Enterprise Introduces HubSpot Credits System with 5,000 Credits for Professional and 10,000 for Enterprise Plans
Across CRM in the same window
All CRM changes- ActiveCampaignApr 725% off first year limited time promotion added: Plus plan price dropped from $49/mo to $37/mo wi...
- MicrosoftApr 7Microsoft Copilot softens AI usage promises, tightens renewal terms
- PipedriveApr 6Pipedrive Drops Competitive Comparison Section From Pricing Page
- FreshworksApr 5Freshworks Raises Freshdesk Prices Up to 27% Across All Tiers
- SalesforceApr 4Salesforce Agentforce rebrands buying models to PayGo and PreCommit
Questions about this change
Did HubSpot raise prices in January 2026?
No list-price increase was recorded between Dec 29, 2025 and Jan 14, 2026. The change Pulse detected was a product change: positioning.
What changed on HubSpot's pricing page between Dec 29, 2025 and Jan 14, 2026?
HubSpot Data agent exited Beta and is now generally available. The '(Beta)' label was removed from the AI-powered data agent feature shown in the Customer Platform comparison section. Pulse compared the captures it took on Dec 29, 2025 and Jan 14, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 2 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Suite Enterprise reshuffles hub highlights, adds health scores" in Week 2, 2026; HubSpot has been tracked since 2025-01-01.