HubSpot introduces mobile app to Sales Hub Starter with new pipeline limits
What happened
Between the Feb 4, 2026 and Feb 9, 2026 captures of HubSpot's pricing page, Pulse recorded 2 changes: Added HubSpot mobile app to Sales Hub Starter; Added deal pipeline limits: 1 pipeline per account for Free, 2 pipelines per account for Starter. Pulse files it as a packaging change (feature change, metric change) with a neutral direction. Pulse's latest capture (Oct 23, 2026) lists Starter at $7, Smart CRM Professional at $45, Smart CRM Enterprise at $75, Revenue Hub Professional at $85 and Sales Hub Professional at $90.
It lands the same day as HubSpot's previous change, "HubSpot Sales Enterprise adds Deal Summaries and 100 pipeline limits" (Feb 9, 2026). Before that Pulse recorded "HubSpot Suite Enterprise cuts Pro credits in half, keeps Enterprise at 10K" (Week 5, 2026), "HubSpot Sales Enterprise Offers 40% Discount on Starter Plan for New Customers, Now Just $9/mo Annually" (Q4 2025) and "HubSpot Cuts Starter Discount to 40% Off, Launches Data Agent" (Week 3, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Pipedrive, Microsoft, Salesforce and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · FeatureAddedNo HubSpot mobile appHubSpot mobile app
- Starter · Pricing modelAddedNo deal pipeline limitsdeal pipeline limits
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Feature | No HubSpot mobile app | HubSpot mobile app | Added |
| Starter | Pricing model | No deal pipeline limits | deal pipeline limits | Added |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Feb 4, 2026 and Feb 9, 2026; the change is marked around the middle of the page, where HubSpot mobile app now appears.
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HubSpot, the last 90 days
Full history- Q1 2026packagingHubSpot Service Enterprise splits into 4 tiers with $9 Starter and free trial
- Feb 16, 2026packagingHubSpot CMS Enterprise boosts Starter plan with 500 free credits
- Feb 16, 2026packagingHubSpot Marketing Enterprise cuts Starter to $9/seat, adds Free tier, limits ad audiences
- Feb 10, 2026packagingHubSpot introduces mobile app to Sales Hub Starter with new pipeline limits · this change
- Feb 9, 2026improvedHubSpot Sales Enterprise adds Deal Summaries and 100 pipeline limits.
- Feb 9, 2026improvedHubSpot Sales Starter enhances Close Deals with Deal Summaries feature.
- Week 6, 2026packagingHubSpot Marketing Enterprise drops Starter plan from feature comparison
- Week 5, 2026packagingHubSpot Suite Enterprise cuts Pro credits in half, keeps Enterprise at 10K
- Q4 2025packagingHubSpot Sales Enterprise Offers 40% Discount on Starter Plan for New Customers, Now Just $9/mo Annually
- Week 3, 2026packagingHubSpot Cuts Starter Discount to 40% Off, Launches Data Agent
Across CRM in the same window
All CRM changes- ZohoJan 23Zoho Vault Removes User Minimums on Professional and Enterprise Plans, Introduces Custom Flex Plan for Large Organizations
- PipedriveJan 22Pipedrive Updates Pricing Terminology from 'Per User' to 'Per Seat' Across All Plans
- MicrosoftJan 20Microsoft Copilot Transforms Copilot Pro into Family-Oriented 365 Premium Subscription with Enhanced AI Features and Increased Cloud Storage
- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
Questions about this change
Did HubSpot raise prices in February 2026?
No list-price increase was recorded between Feb 4, 2026 and Feb 9, 2026. The change Pulse detected was a packaging change: feature change, metric change.
What changed on HubSpot's pricing page between Feb 4, 2026 and Feb 9, 2026?
Starter feature: No HubSpot mobile app → HubSpot mobile app, added; Starter pricing model: No deal pipeline limits → deal pipeline limits, added. Pulse compared the captures it took on Feb 4, 2026 and Feb 9, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 18 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "HubSpot Sales Enterprise adds Deal Summaries and 100 pipeline limits." on Feb 9, 2026; HubSpot has been tracked since 2025-01-01.