HubSpot Sales Enterprise Offers 40% Discount on Starter Plan for New Customers, Now Just $9/mo Annually
What happened
Between the Oct 4, 2025 and Jan 19, 2026 captures of HubSpot's pricing page, Pulse recorded 2 changes: Starter plan promotional discount added: Save up to 40% off - $9/mo annually (was $15), or $15/mo monthly (was $20). New customers only, no set end date; Professional plan original price revealed at $100/mo/seat (now shown as crossed-out price, with current discounted price of $90/mo/seat). Pulse files it as a pricing change (discount added, price revealed) with an upward direction. Pulse's latest capture (Sep 21, 2026) lists Starter at $7, Professional at $90, Enterprise at $150 and HubSpot Credits at $9 per 1,000 credits.
HubSpot's previous recorded change was "Hubspot Sales Enterprise Introduces 5,000 HubSpot Credits Allocation for Enterprise Plan, Enhancing Value and Flexibility" (Q3 2025). Before that Pulse recorded "Hubspot Sales Enterprise Introduces Breeze Customer Agent to Professional and Enterprise Plans, Enhancing Customer Support with 100 Credits per Conversation" (Q2 2025) and "Hubspot Sales Enterprise Introduces 20% Price Decrease on Starter Customer Platform with Additional Promotional Discount" (Dec 2024). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Microsoft, Salesforce and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · DiscountAdded
BeforeNot listed
AfterStarter plan promotional discount
- Professional · Price visibilityRevealedPrice hiddenPrice listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Discount | Not listed | Starter plan promotional discount | Added |
| Professional | Price visibility | Price hidden | Price listed | Revealed |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Oct 4, 2025 and Jan 19, 2026; the change is marked near the top of the page, where Starter plan promotional discount now appears.
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The two full-page captures with this change marked up are free with an account.
HubSpot, pricing history
Full history- Apr 22, 2026improvedHubspot Sales Enterprise adds Custom Channels API for messaging integrations
- Apr 13, 2026packagingHubspot Sales Enterprise renames AI meeting and call features across board
- Feb 9, 2026improvedHubspot Sales Enterprise adds Deal Summaries and 100 pipeline limits.
- Jan 21, 2026packagingHubSpot Sales Enterprise Offers 40% Discount on Starter Plan for New Customers, Now Just $9/mo Annually · this change
- Q3 2025improvedHubspot Sales Enterprise Introduces 5,000 HubSpot Credits Allocation for Enterprise Plan, Enhancing Value and Flexibility
- Q2 2025improvedHubspot Sales Enterprise Introduces Breeze Customer Agent to Professional and Enterprise Plans, Enhancing Customer Support with 100 Credits per Conversation
- Dec 2024decreaseHubspot Sales Enterprise Introduces 20% Price Decrease on Starter Customer Platform with Additional Promotional Discount
Across CRM in the same window
All CRM changes- ZohoJan 21Zoho Workerly Reduces Temp Add-On Pricing for 500+ Temps by 12% to $0.88 per Temp, Enhancing Cost Efficiency for Large Businesses
- MicrosoftJan 20Microsoft Copilot Transforms Copilot Pro into Family-Oriented 365 Premium Subscription with Enhanced AI Features and Increased Cloud Storage
- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
Questions about this change
Did HubSpot raise prices in January 2026?
No list-price increase was recorded between Oct 4, 2025 and Jan 19, 2026. The change Pulse detected was a pricing change: discount added, price revealed.
What changed on HubSpot's pricing page between Oct 4, 2025 and Jan 19, 2026?
Starter discount: Not listed → Starter plan promotional discount, added; Professional price visibility: Price hidden → Price listed, revealed. Pulse compared the captures it took on Oct 4, 2025 and Jan 19, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 0 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Sales Enterprise Introduces 5,000 HubSpot Credits Allocation for Enterprise Plan, Enhancing Value and Flexibility" in Q3 2025; HubSpot has been tracked since 2025-01-01.