HubSpot Service Starter adds free 28-day Customer Agent trial to Pro and Enterprise
What happened
Between the Feb 16, 2026 and Feb 23, 2026 captures of HubSpot's pricing page, Pulse recorded one change: Removed Starter promotional pricing banner ($9/mo was $15 annually, $15/mo was $20 monthly) for new customers. Pulse files it as a pricing change (discount change) with a neutral direction. Pulse's latest capture (Sep 14, 2026) lists Starter at $7, Professional at $90, Enterprise at $150 and HubSpot Credits at $9 per 1,000 credits.
It lands 41 days after HubSpot's previous change, "Hubspot Service Starter Increases Promotional Discount to 55% Off Starter Customer Platform" (Jan 13, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Pipedrive, Microsoft, Salesforce and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · DiscountRemoved
BeforeStarter promotional pricing banner
AfterNot listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Discount | Starter promotional pricing banner | Not listed | Removed |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Feb 16, 2026 and Feb 23, 2026; the change is marked near the top of the page, where the Starter promotional pricing banner no longer appears.
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The two full-page captures with this change marked up are free with an account.
HubSpot, the last 90 days
Full history- Apr 5, 2026packagingStarter promotional discount reduced from 'Save up to 55% off' to 'Save up to 40% off'. Offer ref...
- Apr 1, 2026packagingHubspot Service Starter drops free tier user limit from pricing page
- Mar 10, 2026improvedHubspot Service Starter adds Data sync hub, drops AI Starter Platform section
- Feb 23, 2026packagingHubSpot Service Starter adds free 28-day Customer Agent trial to Pro and Enterprise · this change
- Jan 13, 2026packagingHubspot Service Starter Increases Promotional Discount to 55% Off Starter Customer Platform
Across CRM in the same window
All CRM changes- ZohoFeb 23Zoho Routeiq adds Visit Outcome feature to routing capabilities
- PipedriveJan 22Pipedrive Updates Pricing Terminology from 'Per User' to 'Per Seat' Across All Plans
- MicrosoftJan 20Microsoft Copilot Transforms Copilot Pro into Family-Oriented 365 Premium Subscription with Enhanced AI Features and Increased Cloud Storage
- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
Questions about this change
Did HubSpot raise prices in February 2026?
No list-price increase was recorded between Feb 16, 2026 and Feb 23, 2026. The change Pulse detected was a pricing change: discount change.
What changed on HubSpot's pricing page between Feb 16, 2026 and Feb 23, 2026?
Starter discount: Starter promotional pricing banner → Not listed, removed. Pulse compared the captures it took on Feb 16, 2026 and Feb 23, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 1 other pricing-page change for HubSpot in the 90 days before this one; the previous change was "Hubspot Service Starter Increases Promotional Discount to 55% Off Starter Customer Platform" on Jan 13, 2026; HubSpot has been tracked since 2025-01-01.