HubSpot Operations Starter drops free-for-two-users offer from Starter plan
What happened
Between the Mar 16, 2026 and Mar 23, 2026 captures of HubSpot's pricing page, Pulse recorded one change: Removed 'Free for up to 2 users' offer from Starter plan description. Pulse files it as a product change (feature removed) with a downward direction. Pulse's latest capture (Aug 17, 2026) lists Starter at $7, Professional at $720 and Enterprise at $2,000.
HubSpot's previous recorded change was "Hubspot Operations Starter Operations Hub Starter Price Decreased by 40% to $9/mo Annually, New Customers Save Up to 40% Off Starter Plans" (Q2 2025). Before that Pulse recorded "Hubspot Operations Starter Reduces Starter Customer Platform Price by 20% to $12/mo, Adds Additional 20% Off Promotion" (Dec 2024). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Pipedrive, Microsoft, Salesforce and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · FeatureRemoved'FreeNo 'Free
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Feature | 'Free | No 'Free | Removed |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Mar 16, 2026 and Mar 23, 2026; the change is marked near the top of the page, where the 'Free no longer appears.
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The two full-page captures with this change marked up are free with an account.
HubSpot, pricing history
Full history- Aug 10, 2026packagingHubspot Operations Starter Data Hub: Additional Core Seat pricing hidden (Professional/Enterprise)
- Jul 3, 2026packagingHubspot Operations Starter Data Hub Starter: price cut $9→$7/mo/seat + Credits pricing revealed
- Apr 3, 2026packagingHubspot Operations Starter Slashes Starter Seats Up to 40% for New Customers
- Apr 1, 2026packagingHubSpot Operations Starter drops free-for-two-users offer from Starter plan · this change
- Q2 2025packagingHubspot Operations Starter Operations Hub Starter Price Decreased by 40% to $9/mo Annually, New Customers Save Up to 40% Off Starter Plans
- Dec 2024packagingHubspot Operations Starter Reduces Starter Customer Platform Price by 20% to $12/mo, Adds Additional 20% Off Promotion
Across CRM in the same window
All CRM changes- ZohoApr 1Zoho Social Expands Standard Plan to 12 Channels With YouTube Support
- PipedriveJan 22Pipedrive Updates Pricing Terminology from 'Per User' to 'Per Seat' Across All Plans
- MicrosoftJan 20Microsoft Copilot Transforms Copilot Pro into Family-Oriented 365 Premium Subscription with Enhanced AI Features and Increased Cloud Storage
- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
Questions about this change
Did HubSpot raise prices in March 2026?
No list-price increase was recorded between Mar 16, 2026 and Mar 23, 2026. The change Pulse detected was a product change: feature removed.
What changed on HubSpot's pricing page between Mar 16, 2026 and Mar 23, 2026?
Starter feature: 'Free → No 'Free, removed. Pulse compared the captures it took on Mar 16, 2026 and Mar 23, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 0 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Operations Starter Operations Hub Starter Price Decreased by 40% to $9/mo Annually, New Customers Save Up to 40% Off Starter Plans" in Q2 2025; HubSpot has been tracked since 2025-01-01.