HubSpot CMS Starter removes free plan user limit from pricing page
What happened
Between the Mar 16, 2026 and Mar 23, 2026 captures of HubSpot's pricing page, Pulse recorded one change: Free plan user limit disclosure removed from pricing page; previously stated 'Free for up to 2 users'. Pulse files it as a packaging change (freemium change) with a neutral direction. Pulse's latest capture (Aug 17, 2026) lists Starter at $7, Professional at $450 and Enterprise at $1,500.
HubSpot's previous recorded change was "Hubspot CMS Starter slashes annual pricing 40% to $9/mo per seat" (Apr 6, 2026). Before that Pulse recorded "Hubspot CMS Starter Removes Promotional Discount on Starter Plan, Increasing Monthly Price to $15 from $20" (Jan 11, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Pipedrive, Microsoft, Salesforce and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Free tierRemoved
BeforeFree plan user limit disclosure
AfterNot listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Free tier | Free plan user limit disclosure | Not listed | Removed |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Mar 16, 2026 and Mar 23, 2026; the change is marked near the top of the page, where the Free plan user limit disclosure no longer appears.
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The two full-page captures with this change marked up are free with an account.
HubSpot, the last 90 days
Full history- Jun 1, 2026packagingHubspot CMS Starter drops 65% Starter discount banner from pricing
- May 26, 2026decreaseHubspot CMS Starter slashes Content Hub price to $7/mo/seat
- May 12, 2026packagingHubspot CMS Starter reveals $9.00 per 1,000 credits pricing
- Apr 1, 2026packagingHubSpot CMS Starter removes free plan user limit from pricing page · this change
- Apr 6, 2026packagingHubspot CMS Starter slashes annual pricing 40% to $9/mo per seat
- Jan 11, 2026packagingHubspot CMS Starter Removes Promotional Discount on Starter Plan, Increasing Monthly Price to $15 from $20
Across CRM in the same window
All CRM changes- ZohoApr 1Zoho Social Expands Standard Plan to 12 Channels With YouTube Support
- PipedriveJan 22Pipedrive Updates Pricing Terminology from 'Per User' to 'Per Seat' Across All Plans
- MicrosoftJan 20Microsoft Copilot Transforms Copilot Pro into Family-Oriented 365 Premium Subscription with Enhanced AI Features and Increased Cloud Storage
- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
Questions about this change
Did HubSpot raise prices in March 2026?
No list-price increase was recorded between Mar 16, 2026 and Mar 23, 2026. The change Pulse detected was a packaging change: freemium change.
What changed on HubSpot's pricing page between Mar 16, 2026 and Mar 23, 2026?
Free tier: Free plan user limit disclosure → Not listed, removed. Pulse compared the captures it took on Mar 16, 2026 and Mar 23, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 1 other pricing-page change for HubSpot in the 90 days before this one; the previous change was "Hubspot CMS Starter slashes annual pricing 40% to $9/mo per seat" on Apr 6, 2026; HubSpot has been tracked since 2025-01-01.