HubSpot Operations removes Brand Identity feature from Enterprise plan
What happened
Between the Mar 9, 2026 and Mar 16, 2026 captures of HubSpot's pricing page, Pulse recorded one change: Brand Identity (Beta) feature removed from Enterprise plan feature list. Pulse files it as a product change (feature removed). Pulse's latest capture (Nov 9, 2026) lists Starter at $7, Professional at $720, Enterprise at $2,000, Additional Core Seats (Professional) at $45 and Additional Core Seats (Enterprise) at $75.
It lands 7 days after HubSpot's previous change, "Hubspot Operations shifts to omni-channel marketing, demand engine focus" (Mar 10, 2026). Before that Pulse recorded "Hubspot Operations drops feature comparison table for plan guidance" (week of Feb 23, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Pipedrive, Microsoft, Salesforce and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- RemovedEnterpriseFeature
BeforeBrand Identity (Beta) feature
AfterNot listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Feature | Brand Identity (Beta) feature | Not listed | Removed |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Mar 9, 2026 and Mar 16, 2026; the change is marked in the lower part of the page, where the Brand Identity (Beta) feature no longer appears.
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HubSpot, the last 90 days
Full history- May 29, 2026Price decreaseHubspot Operations cuts AI agent credit cost 50%, boosts discounts
- May 12, 2026PackagingHubspot Operations reveals $9/1K credits with interactive cost calculator
- Mar 31, 2026PackagingHubspot Operations refreshes Pro and Enterprise plan taglines
- Mar 16, 2026Feature removedHubSpot Operations removes Brand Identity feature from Enterprise plan This change
- Mar 10, 2026PackagingHubspot Operations shifts to omni-channel marketing, demand engine focus
- Week of Feb 23, 2026PackagingHubspot Operations drops feature comparison table for plan guidance
Across CRM in the same window
All CRM changes- ZohoMar 6Zoho Recruit Reveals Dollar Pricing Across All Plans and Add-ons
- PipedriveJan 22Pipedrive Updates Pricing Terminology from 'Per User' to 'Per Seat' Across All Plans
- MicrosoftJan 20Microsoft Copilot Transforms Copilot Pro into Family-Oriented 365 Premium Subscription with Enhanced AI Features and Increased Cloud Storage
- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
Questions about this change
Did HubSpot raise prices in March 2026?
No list-price increase was recorded between Mar 9, 2026 and Mar 16, 2026. The change Pulse detected was a product change: feature removed.
What changed on HubSpot's pricing page between Mar 9, 2026 and Mar 16, 2026?
Enterprise feature removed: Brand Identity (Beta) feature. Pulse compared the captures it took on Mar 9, 2026 and Mar 16, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 2 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Operations shifts to omni-channel marketing, demand engine focus" on Mar 10, 2026; HubSpot has been tracked since 2025-01-01.