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HubSpot
Product changePositioningFeb 25 → Mar 2, 2026

HubSpot Operations drops feature comparison table for plan guidance

Sales & Customer Relationship Management (CRM)
The changePer-feature positioning positioning
1 change2 capturesFeb 25, 2026 → Mar 2, 2026

What happened

Between the Feb 25, 2026 and Mar 2, 2026 captures of HubSpot's pricing page, Pulse recorded one change: Feature comparison table removed and replaced with plan guidance ('What should I choose?') and marketing showcase sections. Per-feature tier breakdown is no longer shown. Pulse files it as a product change (positioning). Pulse's latest capture (Nov 9, 2026) lists Starter at $7, Professional at $720, Enterprise at $2,000, Additional Core Seats (Professional) at $45 and Additional Core Seats (Enterprise) at $75.

This is the first pricing-page change Pulse has recorded for HubSpot. HubSpot has been tracked since 2025-01-01.

In the same window Zoho, Salesforce, ActiveCampaign, Microsoft and Pipedrive also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • Per-featurePositioning
    Positioning

    Feature comparison table removed and replaced with plan guidance ('What should I choose?') and marketing showcase sections. Per-feature tier breakdown is no longer shown.

Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of HubSpot's pricing page (hubspot.com) from Feb 25, 2026 and Mar 2, 2026; the change is marked near the top of the page.

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The two full-page captures with this change marked up are free with an account.

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HubSpot, pricing history

Full history
  1. Mar 31, 2026PackagingHubspot Operations refreshes Pro and Enterprise plan taglines
  2. Mar 16, 2026PackagingHubspot Operations removes Brand Identity feature from Enterprise plan
  3. Mar 10, 2026PackagingHubspot Operations shifts to omni-channel marketing, demand engine focus
  4. Week of Feb 23, 2026PackagingHubSpot Operations drops feature comparison table for plan guidance This change

Across CRM in the same window

All CRM changes
  1. ZohoApr 19Zoho Sprints Expands to 5 Tiers With New Free and Enterprise Plans
  2. SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange
  3. ActiveCampaignApr 725% off first year limited time promotion added
  4. MicrosoftApr 7Microsoft Copilot softens AI usage promises, tightens renewal terms
  5. PipedriveApr 6Pipedrive Drops Competitive Comparison Section From Pricing Page

Questions about this change

Did HubSpot raise prices in March 2026?

No list-price increase was recorded between Feb 25, 2026 and Mar 2, 2026. The change Pulse detected was a product change: positioning.

What changed on HubSpot's pricing page between Feb 25, 2026 and Mar 2, 2026?

Feature comparison table removed and replaced with plan guidance ('What should I choose?') and marketing showcase sections. Per-feature tier breakdown is no longer shown. Pulse compared the captures it took on Feb 25, 2026 and Mar 2, 2026; the before/after table above lists each item as written on the page.

How often does HubSpot change its pricing?

Pulse recorded 0 other pricing-page changes for HubSpot in the 90 days before this one; HubSpot has been tracked since 2025-01-01.